If you can draw a map to every bathroom in town…

Today is the day to talk to your doctor about overactive bladder and Toviaz – a pill that comes with a plan

A pill for overactive bladder that comes with a plan

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Now, a pill that comes with a plan.
Get the full picture in OAB care

Toviaz is indicated for the treatment of overactive bladder with symptoms of urge urinary incontinence, urgency, and frequency

Fesoterodine (INN, brand name Toviaz) is an antimuscarinic drug developed by Schwarz Pharma AG to treat overactive bladder syndrome. It was approved by the European Medicines Agency in April 2007 and was approved by the US Food and Drug Administration on October 31, 2008.

Fesoterodine is a prodrug. It is broken down into its active metabolite, 5-hydroxymethyl tolterodine, by plasma esterases.

More on Wikipedia

Brand name: Toviaz
Generic name/category: Fesoterodine, Muscarinic antagonists, Prodrugs
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Overactive bladder OAB
Target: Healthcare Professionals (HCP)
Tagline: Get the full picture in OAB care
Medium: Print ad
Size/duration: single-page
Publication/Aired: Urology Times – September 2009

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1 views
Sep 07, 2009

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OAB symptoms may cause patients to change their behavior.
Behavior change may help patients manage their OAB symptoms.
Discover a new OAB treatment option that comes with a free patient support plan.

Brand name: Pfizer Corporate
Generic name/category: Tolterodine, antimuscarinic, unbranded, teaser ad
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: urinary incontinence, Overactive Bladder (OAB)
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 300X250
Publication/Aired: Urology Times - September 9, 2009

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OAB symptoms may cause patients to change their behavior.
Behavior change may help patients manage their OAB symptoms.
Discover a new OAB treatment option that comes with a free patient support plan.

Tolterodine is an antimuscarinic drug that is used to treat urinary incontinence. It is sold under the trade names Detrol and Detrusitol.

More on Wikipedia

Brand name: Pfizer Corporate
Generic name/category: Tolterodine, antimuscarinic, unbranded, teaser ad
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: urinary incontinence, Overactive Bladder (OAB)
Target: Healthcare Professionals (HCP)
Medium: Web banner
Size/duration: 300X250
Publication/Aired: Urology Times - September 9, 2009

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0 views
Sep 09, 2009

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Wish that article on “How to spend less” was referring to time running to the bathroom?

Time out. It could be Overactive bladder.

It’s a real medical condition, with options for treatment. Find out how you can do more than just cope. See your doctor and go to www.overactivebladder.com

Brand name: Overactivebladder.com
Generic name/category: Disease awareness, corporate awareness
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Overactive Bladder OAB
Target: Consumers (DTC)
Tagline: Time out. It could be Overactive bladder.
Publication: Reader’s Digest July 2009

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Reach for the benefits of Enablex

Long-term efficacy data. Demonstrated severity data. No QT prolongation precaution in the label. No significant difference in memory compared with placebo in healthy volunteers.

When your OAB patients ask about the water balloon, they may be asking about Enablex.

Brand name: Enablex
Generic name/category: darifenacin, muscarinic receptor antagonist
Company: Novartis
Country/Market: USA, North America
Indication(s)/use: overactive bladder (OAB)
Target: Healthcare Professionals (HCP)
Tagline: Bladder effective and M3 selective
Publication: Urology Times June 2009

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Give it a time out

Screen shots

Supers:
www.OveractiveBladder.com
Give it a time out.

Click here to see the commercial on www.OveractiveBladder.com

Brand name: Time Out
Generic name/category: Disease awareness
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Overactive Bladder (OAB), urge urinary incontinence
Target: Direct-to-consumer (DTC)
Tagline: Give it a time out
Publication: 2009