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Campaign for Aptamil follow-on milk that was banned by the ASA for making misleading claims.

[Voice-over]
Breast milk is perfect for your baby. Nothing compares to it.
It strengthens your baby’s natural defenses and reduces the risk of infection. How time flies by.
If you decide to move on from breasting, Aptamil follow on contains Immunofortis to help support some of your baby’s natural defenses.

Aptamil follow on. Helping support your baby.

Agency: Leo Burnett

Brand name: Aptamil
Generic name/category: infant milk
Company: Nutricia
Country/Market: UK, Europe
Indication(s)/use: Food supplement
Target: Consumers (DTC)
Tagline: To help support some of your baby’s natural defences
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
Source: Guardian UK

Quality time. Not Messy time.

The only paediatric peptide feed that’s ready to use.

Brand name: Nutrini Pepti
Generic name/category: hydrolysed whey protein and medium chain triglycerides, enteral tube feeds
Company: Nutricia
Country/Market: UK, Europe
Indication(s)/use: Paediatric enteral feeding
Target: Healthcare Professionals (HCP)
Medium: Print ad
Size/duration single-page
Publication/Aired: 2008