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Voice-over:
Not all painkillers work the same way as Nurofen. It travels swiftly towards the site of pain. Then, a scientifically proven formula works precisely where it’s needed to relieve pain, the intelligent way. For fast, effective relief.Nurofen.

Scientifically proven to target pain right at its source.

Brand name: Nurofen
Generic name/category: ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: pain management
Target: Consumers (DTC)
Tagline: Targeted relief from pain
Publication: 2009

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Bull’s-eye!

Nurofen for children is the only paediatric analgesic that comes with its own syringe, specifically designed so it’s easier to give exactly the right dose, Exactly when it’s needed.

Brand name: Neurofen
Generic name/category: Ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: Fever, mild-to-moderate pain
Target: Healthcare Professionals (HCP)
Tagline: For fast and effective fever relief.
Publication: 2009

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Agency: McCann Erickson
Creative Team: Luke White, Marc Bennett, Marc Bennett
Photographer: Daniel Holdsworth
2004
Awards: Cannes Lions 2004 Press – No-Prize