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The latest shape in NSAID therapy
For inflammation and pain after cataract surgery

The ketorolac molecule enhanced, the NSAID advanced.
Optimal outcomes, enhanced patient comfort, and simple BID dosing.

Brand name: Acuvail
Generic name/category: ketorolac tromethamine ophthalmic solution, nonsteroidal anti-inflammatory drugs (NSAIDs) for ophthalmic use
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: pain and inflammation following cataract surgery
Target: Healthcare Professionals (HCP)
Tagline: Your Next NSAID
Medium: print ad
Size/duration: Single-page
Publication/Aired: Ophtalmology Times – January 2010

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Archives Of Family Medicine – November 1992

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Sniffs out nasal congestion.
Motrin targets your cold & sinus symptoms fast.

-Targets your nasal congestion
-Targets your fever
-Targets your sinus pain

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Brand name: Motrin
Generic name/category: Ibuprofen, Non-steroidal anti-inflammatory drugs (NSAID)
Company: McNeil
Country/Market: Canada, North America
Indication(s)/use: Multi-symptom cold medicine
Target: Consumers (DTC)
Tagline: Motrin targets your cold & sinus symptoms fast
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Maclean’s – December 14, 2009

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From Wikipedia:
Ibuprofen (INN) is a non-steroidal anti-inflammatory drug (NSAID) originally marketed as Brufen, and since then under various other trademarks (see tradenames section), most notably Nurofen, Advil and Motrin. It is used for relief of symptoms of arthritis, primary dysmenorrhea, fever, and as an analgesic, especially where there is an inflammatory component. Ibuprofen is known to have an antiplatelet effect, though it is relatively mild and short-lived when compared with that of aspirin or other better-known antiplatelet drugs. Ibuprofen is a core medicine in the World Health Organization’s “Essential Drugs List”, which is a list of minimum medical needs for a basic health care system.

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“My migraines are so excruciating I just want to take my head off.”

Treximet is superior to the ingredient in Imitrex tablets at relieving migraine pain.

Brand name: Treximet
Generic name/category: sumatriptan and naproxen, triptan, nonsteroidal anti-inflammatory drugs (NSAIDs)
Company: GlaxoSmithKline (GSK)
Country/Market: USA, North America
Indication(s)/use: Migraine
Target: Consumers (DTC)
Tagline: My migraines are so excruciating I just want to take my head off
Medium: Print ad
Size/duration: single-page
Publication/Aired: Woman’s Day – November 2009

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Treximet (formerly known as Trexima) is a medication manufactured by GlaxoSmithKline and POZEN Pharmaceutical Development Company for the treatment of migraines.
It combines sumatriptan (as the succinate), a selective 5-hydroxytryptamine1 (5-HT1) receptor subtype agonist and naproxen sodium, a member of the arylacetic acid group of nonsteroidal anti-inflammatory drugs (NSAIDs), to provide better relief than plain sumatriptan 85 mg, (ie: Imitrex) and anti-inflammatory painkiller, naproxen sodium (the active ingredient in Aleve and Naprosyn) 500 mg, alone would do.

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[Voice-Over]
Aaaah! Fall. A season synonymous with vibrant colors. Fresh air. Walking in the woods. Bird watching. And running!
Whatever you’re into, Celebrex wishes you a happy season.

Ask your doctor about Celebrex.

Agency: Taxi

Brand name: Celebrex
Generic name/category: Celecoxib, Pyrazoles, COX-2 inhibitors, Antineoplastic drugs, non-steroidal anti-inflammatory drug (NSAID)
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: osteoarthritis (OA), rheumatoid arthritis (RA), acute pain and Ankylosing Spondilitis (AS)
Target: Consumers (DTC)
Tagline: Celebrex wishes you a happy season
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Now, even our cap is pain-free.

The new Aleve arthritis soft grip cap is covered with a rubber-like material to give you extra traction. Only two pills can provide all day relief from arthritis pain. And now, with our new arthritis soft grip cap,Aleve fells better than ever.

As always, Aleve is 100% Acetaminophen Free.

Naproxen Sodium (INN) is a non-steroidal anti-inflammatory drug (N-SAID) commonly used for the reduction of moderate to severe pain, fever, inflammation and stiffness caused by conditions such as osteoarthritis, rheumatoid arthritis, psoriatic arthritis, gout, ankylosing spondylitis, menstrual cramps, tendinitis, bursitis, and the treatment of primary dysmenorrhea. It works by inhibiting both the COX-1 and COX-2 enzymes. Naproxen and naproxen sodium are marketed under various trade names including: Anaprox, Antalgin, Flanax, Inza, Miranax, Naprelan, Naprogesic, Naprosyn,Narocin, Proxen, Synflex, Xenobid.

Naproxen was originally marketed as the prescription drug Naprosyn in 1976, and naproxen sodium was first marketed under the trade name Anaprox in 1980. It remains a prescription-only drug in much of the world. The U.S. Food and Drug Administration (FDA) approved the use of naproxen sodium as an over-the-counter (OTC) drug in 1994, where OTC preparations are sold under the trade name Aleve.

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From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

Brand name: Aleve
Generic name/category: Naproxen Sodium, Non-steroidal anti-inflammatory drugs (NSAID), Carboxylic acids
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: moderate to severe pain, fever, inflammation and stiffness
Target: Consumers (DTC)
Tagline: Now, even our cap is pain-free.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader's Digest – September 2009

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Aug 28, 2009

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