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Strong bones

Agency: Saatchi & Saatchi Mumbai
Creative Director: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter: Amit S Acharekar
Production Manager: Anand Siva

Brand name: Calcium Sandoz
Generic name/category: Calcium
Company: Novartis
Country/Market: India, Asia
Indication(s)/use: Strengthening bones, osteoporosis
Target: Consumers (DTC)
Tagline: Strong bones
Medium: Print ad
Size/duration: Outdoors
Publication/Aired: 2009
6 views
Aug 11, 2009

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What a headache!!!!!
3 ingredients working together to relieve pain, and a fast-release stripe.
What headache?

3 ingredients combined to relieve pain
1 fast release stripe
4 life’s everyday headaches

If you’re having a “not tonight, I have a headache” kind of headache and you’re a guy.
This is your Excedrin Strength relief.

Excedrin Strength relief delivered at Excedrin Speed.

Brand name: Excedrin
Generic name/category: acetaminophen, aspirin, and caffeine
Company: Novartis
Country/Market: USA, North America
Target: Consumers (DTC)
Tagline: What Ache?
Medium: Print ad
Size/duration single-page
Publication/Aired: 2009

To see all of the ads from this campaign, click here
To see all of this brand’s ads on AdPharm, click here

What a headache!!!!!

3 ingredients working together to relieve pain, and a fast-release stripe.

What headache?
Excedrin Strength relief delivered at Excedrin Speed.

Excedrin is an over-the-counter headache pain reliever, typically in the form of tablets or caplets. It contains acetaminophen, aspirin, and caffeine. Until late 2005 it was manufactured by Bristol-Myers Squibb, but in July 2005 it was purchased by (and is now produced by) Novartis, along with other products from BMS's over-the-counter business. It is one of the top ten selling over-the-counter medicine brands in the United States.

The brand became known for advertisements in which Excedrin cured especially unpleasant and excruciating headaches (which were termed in the advertisements as "Excedrin headaches," later called "Excedrin tension headaches"). The advertisements, which first started in the 1960s, continue today.

In 2007, the brand branched out into marketing for other types of pains with the introduction of Excedrin Back & Body, which removed the caffeine from the normal mixture.

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

More on Wikipedia

Brand name: Excedrin
Generic name/category: acetaminophen, aspirin, and caffeine
Company: Novartis
Country/Market: USA, North America
Target: Consumers (DTC)
Tagline: What Ache?
Medium: Print ad
Size/duration single-page
Publication/Aired: Men's Health – September 2009

To see all of the ads from this campaign, click here
To see all of this brand's ads on AdPharm, click here
2 views
Aug 24, 2009

3 ingredients combined to relieve pain
1 fast release stripe
4 life's everyday headaches

Excedrin Strength relief delivered at Excedrin Speed.

Excedrin is an over-the-counter headache pain reliever, typically in the form of tablets or caplets. It contains acetaminophen, aspirin, and caffeine. Until late 2005 it was manufactured by Bristol-Myers Squibb, but in July 2005 it was purchased by (and is now produced by) Novartis, along with other products from BMS's over-the-counter business. It is one of the top ten selling over-the-counter medicine brands in the United States.

The brand became known for advertisements in which Excedrin cured especially unpleasant and excruciating headaches (which were termed in the advertisements as "Excedrin headaches," later called "Excedrin tension headaches"). The advertisements, which first started in the 1960s, continue today.

In 2007, the brand branched out into marketing for other types of pains with the introduction of Excedrin Back & Body, which removed the caffeine from the normal mixture.

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

More on Wikipedia

Brand name: Excedrin
Generic name/category: acetaminophen, aspirin, and caffeine
Company: Novartis
Country/Market: USA, North America
Target: Consumers (DTC)
Tagline: What Ache?
Medium: Print ad
Size/duration single-page
Publication/Aired: Parents – September 2009

To see all of the ads from this campaign, click here
To see all of this brand's ads on AdPharm, click here
0 views
Aug 24, 2009

If you're having a "not tonight, I have a headache" kind of headache and you're a guy.
This is your Excedrin Strength relief.

Excedrin Strength relief delivered at Excedrin Speed.

Excedrin is an over-the-counter headache pain reliever, typically in the form of tablets or caplets. It contains acetaminophen, aspirin, and caffeine. Until late 2005 it was manufactured by Bristol-Myers Squibb, but in July 2005 it was purchased by (and is now produced by) Novartis, along with other products from BMS's over-the-counter business. It is one of the top ten selling over-the-counter medicine brands in the United States.

The brand became known for advertisements in which Excedrin cured especially unpleasant and excruciating headaches (which were termed in the advertisements as "Excedrin headaches," later called "Excedrin tension headaches"). The advertisements, which first started in the 1960s, continue today.

In 2007, the brand branched out into marketing for other types of pains with the introduction of Excedrin Back & Body, which removed the caffeine from the normal mixture.

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

More on Wikipedia

Brand name: Excedrin
Generic name/category: acetaminophen, aspirin, and caffeine
Company: Novartis
Country/Market: USA, North America
Target: Consumers (DTC)
Tagline: What Ache?
Medium: Print ad
Size/duration single-page
Publication/Aired: Men's Health – August 2009

To see all of the ads from this campaign, click here
To see all of this brand's ads on AdPharm, click here
0 views
Aug 24, 2009

What a headache!!!!!

3 ingredients working together to relieve pain, and a fast-release stripe.

What headache?
Excedrin Strength relief delivered at Excedrin Speed.

Excedrin is an over-the-counter headache pain reliever, typically in the form of tablets or caplets. It contains acetaminophen, aspirin, and caffeine. Until late 2005 it was manufactured by Bristol-Myers Squibb, but in July 2005 it was purchased by (and is now produced by) Novartis, along with other products from BMS's over-the-counter business. It is one of the top ten selling over-the-counter medicine brands in the United States.

The brand became known for advertisements in which Excedrin cured especially unpleasant and excruciating headaches (which were termed in the advertisements as "Excedrin headaches," later called "Excedrin tension headaches"). The advertisements, which first started in the 1960s, continue today.

In 2007, the brand branched out into marketing for other types of pains with the introduction of Excedrin Back & Body, which removed the caffeine from the normal mixture.

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

More on Wikipedia

Brand name: Excedrin
Generic name/category: acetaminophen, aspirin, and caffeine
Company: Novartis
Country/Market: USA, North America
Target: Consumers (DTC)
Tagline: What Ache?
Medium: Print ad
Size/duration single-page
Publication/Aired: Men's Health – September 2009

To see all of the ads from this campaign, click here
To see all of this brand's ads on AdPharm, click here
Aug 25, 2009
Aug 24, 2009
Aug 24, 2009