Amanda Ehrlich has a new blog covering advertising and she wrote an interesting post on a Nuvaring ad (seen below) which features a commercial within a commercial.

To read the post: http://theehrlich.wordpress.com/2009/12/17/deja-nuva/

Birds and bees can’t always make babies…
1 in 8 couples have difficulty conceiving. Talk with a fertility specialist now and you may increase your chances.

Here’s why.

Description: Karen and Neil are a couple having trouble conceiving. EMD Serono has produced increaseyourchances.org, a website depicting the troubles of a couple trying to conceive a child. And the couple is shown as a man dressed as a bee and the woman as a bird, which is of course a humorous take on the “birds and bees” sex-talk. The information is presented in videos that can be shared with others through social media such as Twitter, Facebook, MySpace and De.li.cious. There’s a healthy dose of information, humor and even sarcasm in the videos which makes for an entertaining time while getting just enough educational content to want to know more by visiting Fertility Lifelines.

EMD Serono’s fertility treatments are: Gonal-f, Ovidrel, Luvedris and Cetrodine

Brand name: Increaseyourchances.org
Generic name/category: Fertility solutions
Company: EMD Serono
Country/Market: USA, North America
Indication(s)/use: Disease awareness
Target: Consumers (DTC)
Tagline: Birds and bees can’t always make babies
Medium: Internet
Size/duration: various
Publication/Aired: 2010

Subscription-based AdPharm gallery is the largest keyword searchable online pharmaceutical advertising gallery.

Here are 3 cervical cancer awareness TV commercials from GlaxoSmithKline.
Night out

Front porch

Perfume

Cervarix, GSK’s vaccine for cervical cancer was launched not too long ago in the US and Canada

Click here to see the healthcare professional print ads.

Read the rest of this entry »

There is so much talk on the Internet about Social Media, the pharmaceutical industry and how the FDA will “deal” with it that it’s hard to keep up with all of it. Twitter is great to follow it all and as the ePharma Summit is under way, there’s more buzz than ever in the Twitterverse (@ePharma and #ePharma). There’s also the people from the Pixels&Pills blog who are doing a really good job at covering the event by interviewing (with video postings embedded from Vimeo) some of the better known names in the industry.

At the time of writing this post, there already was interviews with Christiane Truelove (Med Ad News), Robert Lucente (Augme Mobile Health), Damon Calazza (GSW), Steve Woodruff (Impactiviti), John Mangano (ComScore), Guy Mastrion (Palio) and Amy Cowan (Google)

Check it out on P&P

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Merck and Schering just launched Saphris, a new atypical antipsychotic for Bipolar I disorder and schizophrenia.

You can see the 8-page launch ad to healthcare professionals on AdPharm.

This ad and thousands more can be seen on the AdPharm gallery, the largest keyword searchable online pharmaceutical advertising gallery.

Here’s a nicely written ad for Quintiles as seen in the latest PharmaVoice edition. It has a nice rhythm to it from the onset. Nicely done.

Original image available on AdPharm.net – (2949 x 1800 pixels)

The new health is the rapidly morphing world of biopharma.

In a world of genome mapping and supercomputers, The New Health has enormous potential.

In a world of rising costs and changing regulations, The New Health faces confounding obstacles.

The destination is a worthy one: turning healthy ideas into healthy people. But the journey is harder now. It calls for new efficiencies, faster outcomes, new sources of capital, smarter ways of assessing risk, global ways of executing.

The New Health needs a new kind of ally.

Call us. With 27 years of experience and capabilities in clinical, commercial, consulting and capital, we’re uniquely positioned to help you navigate risk and seize opportunity in the New Health. See how at www.quitines.com/newhealth

Brand name: Quintiles
Generic name/category: Corporate communications
Company: Quintiles
Country/Market: USA, North America
Indication(s)/use: consultation in clinical, commercial and capital
Target: Trade
Tagline: Navigating the new health
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: PharmaVoice – February 2010

To see all of this brand’s ads on AdPharm, click here