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[Voice-Over]
Aaaah! Fall. A season synonymous with vibrant colors. Fresh air. Walking in the woods. Bird watching. And running!
Whatever you’re into, Celebrex wishes you a happy season.

Ask your doctor about Celebrex.

Agency: Taxi

Brand name: Celebrex
Generic name/category: Celecoxib, Pyrazoles, COX-2 inhibitors, Antineoplastic drugs, non-steroidal anti-inflammatory drug (NSAID)
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: osteoarthritis (OA), rheumatoid arthritis (RA), acute pain and Ankylosing Spondilitis (AS)
Target: Consumers (DTC)
Tagline: Celebrex wishes you a happy season
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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When your joints don’t hurt you can move freely.

To relieve the tough pain caused by inflamed joints, one is often enough. Advil.ca

Brand name: Advil
Generic name/category: ibuprofen, a non-steroidal anti-inflammatory drug (NSAID), analgesic
Company: Wyeth Consumer Healthcare
Country/Market: Canada, North America
Indication(s)/use: symptoms of arthritis, primary dysmenorrhea, fever, analgesic, inflammation
Target: Consumers (DTC)
Tagline: Where there’s a will
Medium: Print ad
Size/duration Half double-page spread
Publication/Aired: Maclean’s – August 17 2009

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All prescription NSAID pain relievers, including Celebrates, may have cardiovascular risks.

That’s why it’s important to find out more about Celebrex. Take steps to Celebrex.com

Brand name: Celebrex
Generic name/category: Celecoxib, non-steroidal anti-inflammatory drug (NSAID)
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: osteoarthritis, rheumatoid arthritis, acute pain, painful menstruation and menstrual symptoms
Target: Consumers (DTC)
Tagline: Take steps to Celebrex.com
Publication: 2009

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For the topical treatment of acute pain due to minor strains, sprains, and contusions.
NSAID power that targets the site of acute pain

Brand name: Flector Patch
Generic name/category: diclofenac, non-steroidal anti-inflammatory drug (NSAID)
Company: King Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: topical treatment of acute pain
Target: Healthcare Professionals (HCP)
Tagline: NSAID power that targets the site of acute pain
Publication: Drug Topics June 2009

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Proven to zap pain

For local relief of pain and inflammation.

Brand name: Powergel
Generic name/category: Ketoprofen, non-steroidal anti-inflammatory drug (NSAID)
Country/Market: UK, Europe
Indication(s)/use: pain management
Target: Healthcare Professionals (HCP)
Tagline: Proven to zap pain
Publication: 2009

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