Here’s a simple, yet very emotional spot for the Québec Cystic Fibrosis Association.

Description:
A boy and a girl each blow on a dandelion to see their seeds fly in the air.

[SUPER]
La fibrose kystique est la maladie génétique mortelle la plus répendue chez les jeunes Canadiens.
On pense qu’au Canada, un nouveau-né sur 3600 est atteint de fibrose kystique.
50% des personnes atteintes sont des enfants.

the boy tries blowing on the dandelion again but starts coughing.
Donnez le souffle de vie.
Aidez les personnes atteintes à  réaliser leur voeu le plus cher.
Aidez-nous à vaincre la fibrose kystique.

www.aqfk.qc.ca

Cystic fibrosis is a fatal genetic disease most spread among young Canadians.
We believe that in Canada, a newborn in 3600 is suffering from cystic fibrosis.
50% of sufferers are children.
Give the breath of life.
Help people realize their fondest wish.
Help us fight cystic fibrosis.
www.aqfk.qc.ca

Brand name: Association québécoise de la fibrose kystique and Fondation canadienne de la fibrose kystique
Generic name/category: disease awareness, fund-raising
Country/Market: Canada, North America
Indication(s)/use: Cystic Fibrosis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 42 seconds
Publication/Aired: 2009

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

To see all of the ads from this campaign, click here

Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

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Click here to see the details and full-size version of this ad on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

To see all of the ads from this campaign, click here

Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

To see all of this brand's ads on AdPharm, click here

Click here to see the details and full-size version of this ad on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Commercials 1 and 2

Brand name: Le Neuro
Generic name/category: Public awareness, corporate
Company: Institut et Hôpital Neurologiques de Montréal
Country/Market: Canada, North America
Indication(s)/use: Neurological diseases
Target: Consumers (DTC)
Tagline: au centre de la vie, la matière grise At the center of life, the gray matter
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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Click here to see it on AdPharm

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More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.

website	Breathe TV commercial	Respirer TV commercial
Stay Healthy TV commercial	Rester en santé TV commercial	Be brave TV commercial
Courage TV commercial	Prescription package print ad	Remèdes print ad
Ingredients print ad

Creative agency: Zig
Website development: Klik

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Home page

Twitter page

Oncology on canvas is an Art competition/showcase with cancer as its subject. The goal was to bring cancer patients together in a common goal of expression themselves about the disease. A Twitter page was created to post announcements about the site and competition.

Brand name: Oncology On Canvas
Generic name/category: Corporate Communications
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Oncology
Target: Consumers (DTC)
Tagline: Oncology on Canvas
Medium: Social Media
Size/duration: Microsite
Publication/Aired: 2008

To see all of this brand’s ads on AdPharm, click here