Group of men in the wilderness hanging out.

Cough… Cough… Sneeze
[Man 1] Looks like a snake bite.
[Sick Man] I am achy.
[Man 2] He’s sniffling, sneezing, coughing, aching, fever. Is it hoof-and-mouth?
[Man 3] I know what he’s got. He’s got the morning drive
[Man 1] Fascinating… it’s the common cold.
[Man 3] Geniuses.
[Man 2] The common cold…
[Man 3] I’ll give you Vicks NyQuil.
[Man 2] Hey, you good for the morning?
[Sick Man] Definitely.

[Voice-over] Vicks NyQuil. Multi-symptom relief to help you get the sleep you need. So you can wake up feeling…
[Man 3] Woohoo!

[Voice-over] Vicks. You’re taken care of.

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Brand name: Vicks NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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A pioneer in cancer innovation – exploring new directions

At Genentech BioOncology, we’re leading the fight against cancer with innovative science and are working to transform cancer treatment.

A family of Firsts
A robust pipeline
A commitment to patients.

www.biooncology.com

Generic name/category: Bio oncology
Company: Genentech
Country/Market: USA, North America
Indication(s)/use: Corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Translating science into life
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Blood – August 20, 2009

For patients with life-threatening fungal infections
There's no time for a second chance

Voriconazole (VFEND, Pfizer) is a triazole antifungal medication that is generally used to treat serious, invasive fungal infections. These are generally seen in patients who are immunocompromised, and include invasive candidiasis, invasive aspergillosis, and certain emerging fungal infections.

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Brand name: Vfend
Generic name/category: Voriconazole, Antifungals, Triazoles
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: invasive fungal infections, candidiasis, aspergillosis, and certain emerging fungal infections.
Target: Healthcare Professionals (HCP)
Tagline: When it matters most
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – August 20, 2009

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Sep 17, 2009

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Biopharmaceutical outsource solutions
Bridging the gap between sales and PDMA compliance for over 25 years

Prescriber engagement solutions
Trial and adherence solutions
Compliance solutions

b]Generic name/category: service industry, corporate
Company: Healthbridge
Country/Market: USA, North America
Indication(s)/use: Patient compliance, CRM, adherence solutions
Target: Trade
Tagline: Biopharmaceutical outsource solutions
Medium: Print ad
Size/duration: single-page
Publication/Aired: Pharmaceutical Executive – August 2009

Thousands of stories

Efavirenz (brand names Sustiva and Stocrin) is a non-nucleoside reverse transcriptase inhibitor (NNRTI) and is used as part of highly active antiretroviral therapy (HAART) for the treatment of a human immunodeficiency virus (HIV) type 1.

For HIV infection that has not previously been treated, the United States Department of Health and Human Services Panel on Antiretroviral Guidelines currently recommends the use of efavirenz in combination with lamivudine/zidovudine (Combivir) or tenofovir/emtricitabine (Truvada) as the preferred NNRTI-based regimens in adults and adolescents.

Efavirenz is also used in combination with other antiretroviral agents as part of an expanded postexposure prophylaxis regimen to prevent HIV transmission for those exposed to materials associated with a high risk for HIV transmission.

The usual adult dose is 600 mg once a day. It is usually taken on an empty stomach at bedtime to reduce neurological and psychiatric adverse effects.

Efavirenz was combined with the popular HIV medication Truvada, which consists of tenofovir and emtricitabine, all of which are reverse transcriptase inhibitors. This combination of three medications approved by the U.S. Food and Drug Administration (FDA) in July 2006 under the brand name Atripla, provides HAART in a single tablet taken once a day. It results in a simplified drug regimen for many patients.

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Brand name: Sustiva
Generic name/category: Efavirenz, Non-nucleoside reverse transcriptase inhibitors, Alkynes, World Health Organization essential medicines
Company: Bristol-Myers Squibb BMS
Country/Market: USA, North America
Indication(s)/use: HIV combination therapy
Target: Healthcare Professionals (HCP)
Tagline: Thousands of stories
Medium: Web banner
Size/duration: 728X90
Publication/Aired: www.infectiousdiseasenews.com – September 2009
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Sep 03, 2009

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In a war-torn landscape, viewers see explosions inside a house and hear a baby cry from inside.

Supers
Would you go into this house to save your child?
And if it wasn’t your child?
You count on us. We count on you. 000-0000060-60
Médecins sans frontières

Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier
Copywriter: Arnaud Pitz
Art Director: Sebastien De Valck
Producer: Patricia Van De Kerckhove
Editorial/Post Production Company: Caviar, Brussels
Editor: Simone Rau
Online Artist: Antoine Vermees
Colorist: Olivier Ogneux
Audio Post Company: Sonicville, Brussels
Sound Designer/Mixer: Yves De Mey
Production Company: Caviar, LA/Brussels/Amsterdam
Director: Andreas Hasle
Director of Photography: Nicolas Karakatsanis
Producer: Werner De Coninck
Exec. Producer: Kato Maes

Brand name: Médecins Sans Frontières
Generic name/category: Fund raising
Company: Médecins Sans Frontières
Country/Market: Belgium, Europe
Indication(s)/use: Public Service, Healthcare services in war-torn countries
Target: Consumers (DTC)
Tagline: You count on us. We count on you.
Publication: June 2009

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Brand name: Actifed
Generic name/category: paracetamol, antihistamine and nasal decongestant
Country/Market: France, Europe
Indication(s)/use: cold and allergy
Target: Consumers (DTC)
Tagline: La vie continue, pas le rhume – Life goes on, not the cold

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