Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.

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Cough… Cough…
[School Receptionist 1] She’s not herself.

Achoo!
[School Receptionist 2] Something’s wrong.
[School Receptionist 3] All that vitamin C…
[School Receptionist 2] She loves her “C”.

Achoo!
[School Receptionist 3] But she needs medicine. So, we decided to surprise her.

The receptionist sits at her desk and finds a box of Vicks DayQuil with Vitamin C.
[School Receptionist 4] Vicks DayQuil… with vitamin C!
[School Receptionist 2] She’s a “C”-freak.
[School Receptionist 4] You guys…

[Voice-over] New Vicks Dayquil plus vitamin C. All the relief of DayQuil plus a 150% of the recommended value of vitamin C.
Also try NyQuil plus vitamin C. Vicks. You’re taken care of.

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Brand name: Vicks DayQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Group of men in the wilderness hanging out.

Cough… Cough… Sneeze
[Man 1] Looks like a snake bite.
[Sick Man] I am achy.
[Man 2] He’s sniffling, sneezing, coughing, aching, fever. Is it hoof-and-mouth?
[Man 3] I know what he’s got. He’s got the morning drive
[Man 1] Fascinating… it’s the common cold.
[Man 3] Geniuses.
[Man 2] The common cold…
[Man 3] I’ll give you Vicks NyQuil.
[Man 2] Hey, you good for the morning?
[Sick Man] Definitely.

[Voice-over] Vicks NyQuil. Multi-symptom relief to help you get the sleep you need. So you can wake up feeling…
[Man 3] Woohoo!

[Voice-over] Vicks. You’re taken care of.

To see all of the ads from this campaign, click here

Brand name: Vicks NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Group of women by the side of a pool practicing swimming routines.

Cough…
[Coach] One… Two… Extension…
[Sick swimmer 1] Coach says were beached.
[Sick swimmer 2] I feel like a fish out of water.
[Coach] Point… Point…

Cough… Cough…
[Sick swimmer 3] We’re all sick. We don’t even have the same symptoms…
[Coach] Ah, ladies!…

[Voice-over] Introducing Vicks Formula 44 Custom Care. For each specific symptom…
[Sick swimmer 1] Congestion.
[Voice-over] A solution.
[Sick swimmer 2] Sore throat.
Coach distributes the Formula 44 specific to the swimmers symptoms.
[Coach] Dry or chesty cough?
[Sick swimmer 3] Dry cough.

CUT. All swimmers look better and do a classic synchronized entry in the water. Followed by a perfect ending

[Voice-over] Vicks. You’re taken care of.

To see all of the ads from this campaign, click here

Brand name: Vicks Formula 44 Custom Care
Generic name/category: Cold remedies
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Specific-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

DayQuil	NyQuil
We’re all for sick days. Only without the sick part. Vicks DayQuil. Powerful multi-symptom cold relief so you can power through the day.	For a better-looking tomorrow. Vicks NyQuil. The nighttime, sniffing, sneezing, coughing, aching, fever, best sleep you ever got with a cold… medicine.

Brand name: Vicks DayQuil and NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. Breathe life in
Medium: Print ad
Size/duration: single-page
Publication/Aired: Prevention – November 2009

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Shoulda used Vicks.

NyQuil is #1 pharmacist recommended.
Available at your local Supercenter.

[Visual} man sneezing with the use of fugitive glue between pages to suggest that Mucus (booger) was expelled from the mans nose.

Agency: Saatchi & Saatchi X
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O’Dell
Designer: Justin V. Leland

Brand name: Vicks DayQuil and NyQuil
Generic name/category: Acetaminophen, Dextromethorphan, Phenylephrine and Doxylamine succinate
Company: Vicks
Country/Market: USA, North America
Indication(s)/use: Cold and flu symptoms such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Shoulda used Vicks.
Publication: December 2008

To see all of this brand’s ads, click here

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Screenshots

A woman acts in a long and boring play.
[Super] BreatheRight. Anti snoring nasal strips.

Agency: CBGrey Paris
Executive Creative Director: Andrea Stillacci
Art Director: Jerome Gonfond
Copywriter: Baptiste Thiery
Production Company: Stink
Director: Les Uns
Producer: Sylvaine Mella

Brand name: Breathe Right
Generic name/category: Nasal Strips
Company: GlaxoSmithKline GSK
Country/Market: France, Europe
Indication(s)/use: snoring, nasal congestion and deviated septum relief
Target: Consumers (DTC)
Tagline: BreatheRight. Anti snoring nasal strips.