Archives Of Family Medicine – November 1992

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Now, even our cap is pain-free.

The new Aleve arthritis soft grip cap is covered with a rubber-like material to give you extra traction. Only two pills can provide all day relief from arthritis pain. And now, with our new arthritis soft grip cap,Aleve fells better than ever.

As always, Aleve is 100% Acetaminophen Free.

Naproxen Sodium (INN) is a non-steroidal anti-inflammatory drug (N-SAID) commonly used for the reduction of moderate to severe pain, fever, inflammation and stiffness caused by conditions such as osteoarthritis, rheumatoid arthritis, psoriatic arthritis, gout, ankylosing spondylitis, menstrual cramps, tendinitis, bursitis, and the treatment of primary dysmenorrhea. It works by inhibiting both the COX-1 and COX-2 enzymes. Naproxen and naproxen sodium are marketed under various trade names including: Anaprox, Antalgin, Flanax, Inza, Miranax, Naprelan, Naprogesic, Naprosyn,Narocin, Proxen, Synflex, Xenobid.

Naproxen was originally marketed as the prescription drug Naprosyn in 1976, and naproxen sodium was first marketed under the trade name Anaprox in 1980. It remains a prescription-only drug in much of the world. The U.S. Food and Drug Administration (FDA) approved the use of naproxen sodium as an over-the-counter (OTC) drug in 1994, where OTC preparations are sold under the trade name Aleve.

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Brand name: Aleve
Generic name/category: Naproxen Sodium, Non-steroidal anti-inflammatory drugs (NSAID), Carboxylic acids
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: moderate to severe pain, fever, inflammation and stiffness
Target: Consumers (DTC)
Tagline: Now, even our cap is pain-free.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader's Digest – September 2009

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Aug 28, 2009

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