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Constipation.
When is this common complaint a chronic condition?

Approximately 1 in 4 people are affected.
1 in 5 people suffer for years.

Chronic constipation needs chronic therapy.
To learn more, please visit: www.constipationlearningchannel.com

Brand name: The constipation learning channel
Generic name/category: disease awareness
Company: Sucampo Pharmaceuticals, Takeda and Tap Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: constipation
Target: Healthcare Professionals (HCP)
Tagline: Chronic constipation needs chronic therapy.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Drug Topic – November 2008

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In the treatment of multiple actinic keratosis (AK) lesions
Prescribe a powerful force and watch AKs disappear

Solaraze Gel starts strong and stays strong with continuous improvement

Brand name: Solaraze
Generic name/category: diclofenac sodium
Company: PharmaDerm
Country/Market: USA, North America
Indication(s)/use: Multiple Actinic Keratosis (AK)
Target: Healthcare Professionals (HCP)
Tagline: Starts strong. Stays strong.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Journal Of Clinical And Aesthetic Dermatology – February 2009

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Stop the flu

Agency: Grey Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Di Zhang, Andrew Tan, Harimau Yusof, Johnnie Tey

Brand name: Panadol cold & flu
Generic name/category: acetaminophen, Analgesics, Antipyretics
Company: GlaxoSmithKline (GSK)
Country/Market: China, Asia
Indication(s)/use: cold and flu, pain management, fever
Target: Consumers (DTC)
Tagline: Stop the flu
Publication: 2008

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