Archive for the ‘Multi-indications’ tag
Mylan – holiday greetings
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More than Medication – HCP print ad
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Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

To see all of the ads from this campaign, click here

Agency: Zig
Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008
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Click here to see the details and full-size version of this ad on AdPharm
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More than Medication – HCP print ad
![]()
Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

To see all of the ads from this campaign, click here

Agency: Zig
Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008
To see all of this brand's ads on AdPharm, click here
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Not on my watch – program against Health-Associated-infections
Not on my watch is a disease awareness effort from Kimberly-Clark to educate both the healthcare community and general public on the risks of Health-Associated infection (HAI). The program includes a web portal, a tour bus which features a mini-classroom to give accredited CHE/CME formations regarding HAI on-site and a PR microsite supplying information to media outlets about the program.
The HAI Watch health portal is a resource to help keep health organizations aware of the importance of health-associated infection prevention. The site sections include:
- HAI issues (Ventilator-Associated Pneumonia (VAP) / Surgical Site Infections (SSI) / Cross Contamination)
- Tools (which is extensive with lists of guidelines and links to useful information)
- Clinical Education (which offers accredited CHE programs)
- News and events
- AI champions (with feature stories and case studies)
- Partners and organizations
Plus New HAI awareness tools are added on an ongoing basis.
haiwatchnews.com is a PR page set by Abraham & Harrison to inform medias about the problem and where to find multi-media materials to spread the word.
Also part of the program are two YouTube videos, the first one is about the program itself.
And the second YouTube video is about proper hand-washing to prevent infection and it’s produced by the CDC.
Agency: Abraham & Harrison
Brand name: HAI – Not on my watch
Generic name/category: public service and awareness
Company: Kimberly-Clark
Country/Market: USA, North America
Indication(s)/use: Health-Associated Infections
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Tagline: Not on my watch
Medium: Internet
Size/duration: Web site / Portal / Social Media
Publication/Aired: 2009
Source: haiwatchnews.com/
More Social Media on AdPharm.net
Pfizers More than medication campaign
More than Medication is a program platform dedicated to giving information to Canadian people on how to stay healthy and enjoy life to the fullest. This effort is supported by an extensive multi-media campaign seen below.
Creative agency: Zig
Website development: Klik
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
GSK UK Public and HCP treatments site
This GSK site in the UK is primarily an informal site on GSK drugs, what they do, and with quick access to the treatments’ patient information. There’s also a section to report adverse events.
Description of the site from GSK: This site is intended for the UK public only. It is designed to provide easy access to information about GSK UK products and their disease areas. The aim is to provide straightforward information on our products. Links are provided to the relevant support web sites to aid you in your search for information.
Public site
Entry page > Public home > Public sample drug information page > Public Adverse events reporting page
Healthcare professional site
Entry page > HCP home > HCP sample drug information page > HCP Adverse events reporting page

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