Archive for the ‘Mucus’ tag
Mucinex HCP
Mucinex products are the only FDA-approved, timed-release guaifenesin products on the market.
Recent FDA Action…
August 27, 2007
Manufacturing stops for companies marketing unapproved products containing guaifenesin in timed-release form.
November 26, 2007
Shipping stops for unapproved products containing guaifenesin in timed-release form.

Brand name: Mucinex, Mucinex-D and Mucinex-DM
Generic name/category: Guaifenesin, Uric acid, Expectorants, cough and cold preparations
Company: Adams respiratory therapeutics, acquired by Reckitt Benckiser
Country/Market: USA, North America
Indication(s)/use: cough and mucus
Target: Healthcare Professional (HCP)
Tagline: Mucinex in. Mucus out.
Medium: Print ad
Size/duration single-page
Publication/Aired: Drug Topic – November 2008
To see all of this brand’s ads on AdPharm, click here
Mucinex DTC
Kid coughing?
Give mucus a time-out with great tasting Mucinex Mini-Melts.
When mucus causes your child’s cough and chest congestion, you need Mucinex cough Mini-Melts. Each packet is sprinkled on your child’s tongue and easily swallowed. Mucinex Cough Mini-Melts are a great tasting, kid-friendly way to break up mucus and quiet coughing.

Brand name: Mucinex
Generic name/category: Guaifenesin, Uric acid, Expectorants, cough and cold preparations
Company: Reckitt Benckiser
Country/Market: USA, North America
Indication(s)/use: cough and mucus
Target: Consumers (DTC)
Tagline: Mucinex in. Mucus out.
Medium: Print ad
Size/duration single-page
Publication/Aired: Working Mother – August September 2009
To see all of this brand’s ads on AdPharm, click here
Mucodyne
Reduce the threat of excess mucus in COPD

Brand name: Mucodyne
Generic name/category: Carbocisteine
Company: Teva
Country/Market: UK, Europe
Indication(s)/use: Reduces hypersecretion and the viscosity of mucus in Chronic Obstructive Pulmonary Disorder (COPD)
Target: Healthcare Professionals (HCP)
Tagline: The market leading mucolytic
Medium: Print ad
Size/duration single-page
Vicks DayQuil and NyQuil
Shoulda used Vicks.
NyQuil is #1 pharmacist recommended.
Available at your local Supercenter.
[Visual} man sneezing with the use of fugitive glue between pages to suggest that Mucus (booger) was expelled from the mans nose.
Agency: Saatchi & Saatchi X
Executive Creative Director: Dan Streety
Creative Director: Andy Tyer
Art Director: Vincent Straszewski
Copywriter: Sean O’Dell
Designer: Justin V. Leland
Brand name: Vicks DayQuil and NyQuil
Generic name/category: Acetaminophen, Dextromethorphan, Phenylephrine and Doxylamine succinate
Company: Vicks
Country/Market: USA, North America
Indication(s)/use: Cold and flu symptoms such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Shoulda used Vicks.
Publication: December 2008
To see all of this brand’s ads, click here
South Australian Department of Health
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Click on image to view the commercial
Slow down the spread of influenza
Get a flu shot.
Government of South Australia
SA Health
www.flu.sa.gov.au
Agency: Jamshot
Creative Director: Jim Robinson
Copywriter: Steve Callen
Agency producer: Heather McBride
2009
Mucinex DM
Count on Mucinex DM to get rid of mucus.
Guaifenesin (IPA: [gwa??f?n?s?n]) (INN) or guaiphenesin (former BAN), also glyceryl guaiacolate, is an expectorant drug sold over the counter and usually taken by mouth to assist the bringing up (“expectoration”) of phlegm from the airways in acute respiratory tract infections.
Guaifenesin is sold as pills or syrups under many brand names. It is also included in many other over-the-counter cough and cold remedy combinations (usually in conjunction with dextromethorphan and/or pseudophedrine or phenylephrine and/or acetaminophen). In certain jurisdictions, guaifenesin is available over-the-counter in combination with codeine to be sold at the pharmacist’s discretion, though many pharmacists decline to do so. Guaifenesin is a component of both Robitussin DAC and Robitussin AC. Single ingredient formulations of guaifenesin are also available. – Wikipedia
People Magazine February 2009.
Mucinex ads on AdPharm





