YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.

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Agency: Friday Morning and S+R Medical Communications

Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009

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Whats wrong with Americas healthcare and how to fix it…

The complete documentary is free to stream from the moneydrivenmedicine.org site for free during the month of November. Direct link here.

Microsite

Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.

Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.

Read the rest of this entry »

[Visual]
A family of four eats at a diner. While they are enjoying their meal, a robot-like creature comes out of the mouth of the youngest of the children. Mechanical sounds and a siren can be heard. Attached to the creature is a red phone which starts ringing. The parents answer it.

[Creature]
Je suis une carie. Je viens attaquer une dent de votre fille et elle va avoir mal.
I am a tooth cavity. I am here to attack the tooth of your daughter and she’ll feel pain.

[Visual]
The communication is lost and the creature gets back into the little girl’s mouth.

[Voice-over and Super]
Ne rêvez pas, les problèmes dentaires ne préviennent pas. L’assurance maladie offre aux 6-18 ans des rendez-vous de prévention chez le dentiste.
Don’t dream, dental problems do not warn you before they happen. Health insurance offers 6-18 year-old’s prevention check-ups at the dentist.

www.mtdents.info

L’Assurance maladie

Agency: BDDP Unlimited

Brand name: Assurance Maladie
Generic name/category: Health services, prevention
Country/Market: France, Europe
Indication(s)/use: Tooth decay, cavity
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

House of love

Agency: JEH United, Bangkok
Executive Creative Director: Jureeporn Thaidamrong
Creative Director: Jureeporn Thaidamrong
Art Director: Komsan Wattanavanitchakorn
Copywriter: Jureeporn Thaidamrong, Suwit Ekudompong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsrivichai

Brand name: Dentiste Nighttime herbapeutic toothpaste
Generic name/category: herbapeutic toothpaste
Company: Siam Health
Country/Market: Thailand, Asia
Indication(s)/use: oral hygiene
Target: Consumers (DTC)
Tagline: For fresh morning breath
Medium: TV commercial
Size/duration: 45 seconds
Publication/Aired: August 2009

Trailer

Official website

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