Archive for the ‘mosaic’ tag

Viagra DTC campaign

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TV commercial


Print ads

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Brand name: Viagra
Generic name/category: Sildenafil, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Your doctor talks to men about ED every day
Medium: TV and Print ad
Publication/Aired: Fall 2009

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Susan G. Komen Breast Cancer organization

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thumb_PassionatelyPinkForTHeCure-ReadersDigest-Oct2009 thumb_RaceForTheCure-More-Sept2009 More - October 2009

Are you inspired to Save a life?

Sarah Chalke
We’ll provide lots of great ideas and helpful materials to get you started.
Just request your passionately pink kit at passionatelypink.org

Passionately Pink for the Cure.
A program of Susan G. Komen for the cure.

Brand name: Passionately pink for the cure
Generic name/category: Disease awareness, fund raising
Company: Susan G. Komen
Country/Market: USA, North America
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Tagline: Passionately Pink for the Cure
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader’s Digest – October 2009

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Spiriva HandiHaler

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Click on thumbnail to view the full-size ad on AdPharm

Click on thumbnail to view the full-size ad on AdPharm

My goal is to breathe better very day.

Once-daily Spiriva helps people with COPD breathe better.

There may be more you can do to help manage your COPD.
Talk yo your doctor about lifestyle changes and Spiriva.
Also call 1.877.Spiriva (774.7482) or visit Spiriva.com

Brand name: Spiriva
Generic name/category: Tiotropium (Bronchodilators, Muscarinic antagonists, Thiophenes, Epoxides)
Company: Pfizer and Boehringer Ingelheim
Country/Market: USA, North America
Indication(s)/use: chronic obstructive pulmonary disease (COPD)
Target: Consumers (DTC)
Tagline: Once-daily Spiriva helps people with COPD breathe better
Medium: Print ad
Size/duration: single-page
Publication/Aired: USA News & World Report – October 2009

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ADHD disease awareness ad in Poland from Lilly

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Click on thumbnail to view the full-size ad on AdPharm

Click on thumbnail to view the full-size ad on AdPharm

Objawy ADHD Wystepuja
Occurring ADHD symptoms

Generic name/category: Disease awareness
Company: Lilly
Country/Market: Poland, Europe
Indication(s)/use: Attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: Answers that matter.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Gazeta Farmaceutyczn – June 2009

Acetadote for acetaminophen overdose

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Acetadote

Shorter I.V. treatment regimen for APAP overdose
Treat APAP overdose ASAP

Pediatric dosing information now available.

Acetylcysteine, also known as N-acetylcysteine or N-acetyl-L-cysteine (abbreviated NAC), is a pharmaceutical drug used mainly as a mucolytic agent and in the management of paracetamol (acetaminophen) overdose.

More on Wikipedia

Brand name: Acetadote
Generic name/category: Acetylcysteine, Antioxidants, Antidotes, Amino acid derivatives, World Health Organization essential medicines
Company: Cumberland Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: paracetamol/acetaminophen overdose
Target: Healthcare Professionals (HCP)
Tagline: Treat APAP overdose ASAP
Medium: Print ad
Size/duration: single-page
Publication/Aired: American College Of Emergency Physicians – April 2007

Target – $4 generics

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are $4 generics really just as good?

Absolutely.

Brand name: Target pharmacy
Generic name/category: Retail pharmacy
Company: Target
Country/Market: USA, North America
Indication(s)/use: Retail Pharmacy, awareness
Target: Consumers (DTC)
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Parents – September 2009

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1 views
Sep 07, 2009

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Target – Attached

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we're the only pharmacy with a target attached

Brand name: Target pharmacy
Generic name/category: Retail pharmacy
Company: Target
Country/Market: USA, North America
Indication(s)/use: Retail Pharmacy, awareness
Target: Consumers (DTC)
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Parenting School Years – October 2009

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0 views
Sep 13, 2009

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