Page 1
His ADHD symptoms can be disruptive, but there’s a great kid in there.
Now there’s a new way to help him out…
New for the treatment of ADHD

Spread (pages 2 and 3):
Introducing once-daily Intuniv
A new way to reach the kid within
Intuniv demonstrated significant improvement in ADHD symptoms, which can be disruptive.
New for the treatment of ADHD

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Brand name: intuniv
Generic name/category: Guanfacine, Antihypertensive agents, Guanidines, Alpha-adrenergic agonists
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: A new way to reach the kid within
Medium: Print ad
Size/duration: Three-page spread
Publication/Aired: Contemporary Pediatrics – November 2009

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[Visual]
A family of four eats at a diner. While they are enjoying their meal, a robot-like creature comes out of the mouth of the youngest of the children. Mechanical sounds and a siren can be heard. Attached to the creature is a red phone which starts ringing. The parents answer it.

[Creature]
Je suis une carie. Je viens attaquer une dent de votre fille et elle va avoir mal.
I am a tooth cavity. I am here to attack the tooth of your daughter and she’ll feel pain.

[Visual]
The communication is lost and the creature gets back into the little girl’s mouth.

[Voice-over and Super]
Ne rêvez pas, les problèmes dentaires ne préviennent pas. L’assurance maladie offre aux 6-18 ans des rendez-vous de prévention chez le dentiste.
Don’t dream, dental problems do not warn you before they happen. Health insurance offers 6-18 year-old’s prevention check-ups at the dentist.

www.mtdents.info

L’Assurance maladie

Agency: BDDP Unlimited

Brand name: Assurance Maladie
Generic name/category: Health services, prevention
Country/Market: France, Europe
Indication(s)/use: Tooth decay, cavity
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

Mucinex products are the only FDA-approved, timed-release guaifenesin products on the market.

Recent FDA Action…
August 27, 2007
Manufacturing stops for companies marketing unapproved products containing guaifenesin in timed-release form.

November 26, 2007
Shipping stops for unapproved products containing guaifenesin in timed-release form.

Brand name: Mucinex, Mucinex-D and Mucinex-DM
Generic name/category: Guaifenesin, Uric acid, Expectorants, cough and cold preparations
Company: Adams respiratory therapeutics, acquired by Reckitt Benckiser
Country/Market: USA, North America
Indication(s)/use: cough and mucus
Target: Healthcare Professional (HCP)
Tagline: Mucinex in. Mucus out.
Medium: Print ad
Size/duration single-page
Publication/Aired: Drug Topic – November 2008

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Kid coughing?

Give mucus a time-out with great tasting Mucinex Mini-Melts.

When mucus causes your child’s cough and chest congestion, you need Mucinex cough Mini-Melts. Each packet is sprinkled on your child’s tongue and easily swallowed. Mucinex Cough Mini-Melts are a great tasting, kid-friendly way to break up mucus and quiet coughing.

Brand name: Mucinex
Generic name/category: Guaifenesin, Uric acid, Expectorants, cough and cold preparations
Company: Reckitt Benckiser
Country/Market: USA, North America
Indication(s)/use: cough and mucus
Target: Consumers (DTC)
Tagline: Mucinex in. Mucus out.
Medium: Print ad
Size/duration single-page
Publication/Aired: Working Mother – August September 2009

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