YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.

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Agency: Friday Morning and S+R Medical Communications

Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009

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Microsite

Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.

Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.

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SimpleWins Microsite featuring Nick Jonas.

Bayer Contour blood sugar meters’ partnered with Nick Jonas of the Jonas Brothers in a Social Media effort. Nick Jonas suffers from type 1 diabetes and he lends his popularity to show to other diabetic people that his Contour Blood Glucose Meter helps him live his rockstar life as fully as he would not having diabetes.

Part of the mix to this date, are a Microsite (seen above), 2 print ads, a TV commercial.

Fight the bug Microsite and other social media applications
Site with sections for parents, teachers, nurses and kids with a wide variety of information and games for children. There’s also a “Join the battle” section where people can register to receive more information to “declare war on the bug”. The campaign also includes a Youtube channel called “Battle the Bug” and a Facebook page.

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To see all of Kleenex’ ads on AdPharm, click here

Coping with disbelief is a viral campaign using a humoristic concept which ties-in with the disbelief that FiberOne tastes good while providing a high-fiber. Note how IDS (Irritable Disbelief Syndrome) is very close to IBS (Irritable Bowel Syndrome), a legitimate condition for which a high fiber diet could be beneficial.

More on IBS on Wikipedia.

What is IDS?	Tasty Fiber	Gravity	Bleep	Animals

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Agency: Publicis
Executive Creative Director: Patrick Clarke
Creative Director: Roald van Wyk
ACD and Art Director: Jonathan Goldberg
Senior Copywriter: Chris Stevenson
Art Director: Jennifer Hays
Agency Producer: Megan Kelly
Technical Lead: Drew Ziegler
Production Company: Hero Content
Executive Producer: Mike Downey
Director: Joe Schaak
Director of Photography: Andy Lilien
Editor: Catherine Gionfriddo
Post Production Supervisor: Tony Sandoval
Sound Design: Ian Glaum/Michael Southworth
Colorist: Joshua Weiss
Developer: Pyramid

Brand name: Fiber One
Generic name/category: Cereal with high fiber content
Company: General Mills
Country/Market: USA, North America
Indication(s)/use: Nutrition and high fiber diet
Target: Consumers (DTC)
Tagline: High in fiber, even though it tastes great
Publication: 2009

We Answer.ca

Agency: Big House Communications
Creative Directors: Chris Kostyal and Mike Fiorentino
Art Director: Mike Fiorentino
Copywriter: Chris Kostyal
Designers: Brandon Stephenson and Jose Rivas
Photographer:Peter Holst

Brand name: Canadian Red Cross
Generic name/category: public service
Company: Canadian Red Cross
Country/Market: Canada, North America
Indication(s)/use: Humanitarian Help Organization
Target: Consumers (DTC)
Tagline: We Answer.ca
Publication: July 2009

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