Archive for the ‘metaphor’ tag
Seroquel XR – the talk of Twitterverse
This relatively new ad for AstraZeneca’s Seroquel XR is getting quite a lot of buzz for supposedly imitating the work of Chinese artist Liu Bolin.
Click here to see this ad full-sized and publication details on AdPharm
Acuvail – latest shape – full-size version
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The latest shape in NSAID therapy
For inflammation and pain after cataract surgery
The ketorolac molecule enhanced, the NSAID advanced.
Optimal outcomes, enhanced patient comfort, and simple BID dosing.
Brand name: Acuvail
Generic name/category: ketorolac tromethamine ophthalmic solution, nonsteroidal anti-inflammatory drugs (NSAIDs) for ophthalmic use
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: pain and inflammation following cataract surgery
Target: Healthcare Professionals (HCP)
Tagline: Your Next NSAID
Medium: print ad
Size/duration: Single-page
Publication/Aired: Ophtalmology Times – January 2010
To see all of this brand’s ads on AdPharm, click here
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Colcrys – refined tough
Tough as ever, but a bit more refined
Click here to see the details and full-size version in the gallery
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Betaferon – syringe snake
If efficacy is too painful to take, where’s the efficacy?
Click here to see the details and full-size version in the gallery
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Motrin – Sniffs Out
Sniffs out nasal congestion.
Motrin targets your cold & sinus symptoms fast.
-Targets your nasal congestion
-Targets your fever
-Targets your sinus pain
To see all of the ads from this campaign, click here
Brand name: Motrin
Generic name/category: Ibuprofen, Non-steroidal anti-inflammatory drugs (NSAID)
Company: McNeil
Country/Market: Canada, North America
Indication(s)/use: Multi-symptom cold medicine
Target: Consumers (DTC)
Tagline: Motrin targets your cold & sinus symptoms fast
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Maclean’s – December 14, 2009
To see all of this brand’s ads on AdPharm, click here
From Wikipedia:
Ibuprofen (INN) is a non-steroidal anti-inflammatory drug (NSAID) originally marketed as Brufen, and since then under various other trademarks (see tradenames section), most notably Nurofen, Advil and Motrin. It is used for relief of symptoms of arthritis, primary dysmenorrhea, fever, and as an analgesic, especially where there is an inflammatory component. Ibuprofen is known to have an antiplatelet effect, though it is relatively mild and short-lived when compared with that of aspirin or other better-known antiplatelet drugs. Ibuprofen is a core medicine in the World Health Organization’s “Essential Drugs List”, which is a list of minimum medical needs for a basic health care system.
Click here to see the details and full-size version in the gallery
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Who is behind Pharmageddon 2012?
YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.
To see all of the ads from this campaign, click here
Agency: Friday Morning and S+R Medical Communications
Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
Click here to see the details and full-size version in the gallery
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Adderall XR – chameleon
Attention.
Just one of the benefits of Adderall XR in ADHD
-Demonstrated significant improvement in attention
-Demonstrated significant improvement in performance
Click here to see the details and full-size version of this ad on AdPharm
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