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Group of men in the wilderness hanging out.

Cough… Cough… Sneeze
[Man 1] Looks like a snake bite.
[Sick Man] I am achy.
[Man 2] He’s sniffling, sneezing, coughing, aching, fever. Is it hoof-and-mouth?
[Man 3] I know what he’s got. He’s got the morning drive
[Man 1] Fascinating… it’s the common cold.
[Man 3] Geniuses.
[Man 2] The common cold…
[Man 3] I’ll give you Vicks NyQuil.
[Man 2] Hey, you good for the morning?
[Sick Man] Definitely.

[Voice-over] Vicks NyQuil. Multi-symptom relief to help you get the sleep you need. So you can wake up feeling…
[Man 3] Woohoo!

[Voice-over] Vicks. You’re taken care of.

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Brand name: Vicks NyQuil
Generic name/category: acetaminophen, dextromethorphan, pseudoephedrine hydrochloride
Company: Procter & Gamble
Country/Market: USA, North America
Indication(s)/use: Multi-symptom cold relief such as: nasal congestion, sore throat, headache, cough, minor aches and pains, muscular aches and fever
Target: Consumers (DTC)
Tagline: Vicks. You’re taken care of.
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009

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[Voice-over]
Eventually, every man has a wake-up call when what he did last night catches up with him the next morning.
Alka-Seltzer Wake-Up Call. Proven ingredients for speedy relief of hang-over headache and fatigue.

[Voice-over and Super]
Wake up. Man up.

Brand name: Alka-Seltzer wake-up call
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain, fatigue and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Wake up. Man up.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

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There are 2 sources of cholesterol. Food & Family.

Only Vytorin treats both.

Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: USA News & World Report – October 2009

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Whack, Smack, Wallop!

Let the bro’s knock out eye infections

Brolene and Brochlor – Focused eye care.

Brand name: Brochlor and Brolene
Generic name/category: Chloramphenicol (Antibiotics, Organochlorides, Nitro compounds, World Health Organization essential medicines, IARC Group 2A carcinogens, Halogen-containing natural products) and Dibrompropamidine (Amidines, Antiseptics, Organobromides)
Company: Sanofi Aventis
Country/Market: UK, Europe
Indication(s)/use: Eye infections
Target: Healthcare Professionals (HCP)
Tagline: Let the bro’s knock out eye infections
Publication: 2009