Sniffs out nasal congestion.
Motrin targets your cold & sinus symptoms fast.

-Targets your nasal congestion
-Targets your fever
-Targets your sinus pain

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Brand name: Motrin
Generic name/category: Ibuprofen, Non-steroidal anti-inflammatory drugs (NSAID)
Company: McNeil
Country/Market: Canada, North America
Indication(s)/use: Multi-symptom cold medicine
Target: Consumers (DTC)
Tagline: Motrin targets your cold & sinus symptoms fast
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Maclean’s – December 14, 2009

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From Wikipedia:
Ibuprofen (INN) is a non-steroidal anti-inflammatory drug (NSAID) originally marketed as Brufen, and since then under various other trademarks (see tradenames section), most notably Nurofen, Advil and Motrin. It is used for relief of symptoms of arthritis, primary dysmenorrhea, fever, and as an analgesic, especially where there is an inflammatory component. Ibuprofen is known to have an antiplatelet effect, though it is relatively mild and short-lived when compared with that of aspirin or other better-known antiplatelet drugs. Ibuprofen is a core medicine in the World Health Organization’s “Essential Drugs List”, which is a list of minimum medical needs for a basic health care system.

More on Wikipedia

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This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

Print ads

Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

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In a war-torn landscape, viewers see explosions inside a house and hear a baby cry from inside.

Supers
Would you go into this house to save your child?
And if it wasn’t your child?
You count on us. We count on you. 000-0000060-60
Médecins sans frontières

Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier
Copywriter: Arnaud Pitz
Art Director: Sebastien De Valck
Producer: Patricia Van De Kerckhove
Editorial/Post Production Company: Caviar, Brussels
Editor: Simone Rau
Online Artist: Antoine Vermees
Colorist: Olivier Ogneux
Audio Post Company: Sonicville, Brussels
Sound Designer/Mixer: Yves De Mey
Production Company: Caviar, LA/Brussels/Amsterdam
Director: Andreas Hasle
Director of Photography: Nicolas Karakatsanis
Producer: Werner De Coninck
Exec. Producer: Kato Maes

Brand name: Médecins Sans Frontières
Generic name/category: Fund raising
Company: Médecins Sans Frontières
Country/Market: Belgium, Europe
Indication(s)/use: Public Service, Healthcare services in war-torn countries
Target: Consumers (DTC)
Tagline: You count on us. We count on you.
Publication: June 2009

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