There are 2 sources of cholesterol. Food & Family.

Only Vytorin treats both.

Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: Double-page spread
Publication/Aired: Prevention – December 2009

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Ezetimibe/simvastatin is a drug combination used for the treatment of dyslipidemia. It is a combination of ezetimibe (best known as Zetia in the United States and Ezetrol elsewhere) and the statin drug simvastatin (best known as Zocor in the U.S.). The combination preparation is marketed by Merck & Co./Schering-Plough Pharmaceuticals (joint venture) under the trade names Vytorin and Inegy.

Ezetimibe reduces blood cholesterol by inhibiting absorption of cholesterol by the small intestine by acting at the brush border of the small intestine and inhibits the absorption of cholesterol, leading to a decrease in the delivery of intestinal cholesterol to the liver.

Simvastatin is an HMG-CoA reductase inhibitor or statin. It works by blocking an enzyme that is necessary for the body to make cholesterol.

More on Wikipedia

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There are 2 sources of cholesterol. Food & Family.

Only Vytorin treats both.

Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: single-page
Publication/Aired: USA News & World Report – October 2009

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There are 2 sources of cholesterol. Food & Family.

Only Vytorin treats both.

Brand name: Vytorin
Generic name/category: Ezetimibe/simvastatin, Statins
Company: Merck/Schering-Plough Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: treatment of dyslipidemia
Target: Consumers (DTC)
Tagline: Treat the 2 sources of cholesterol
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Prevention – October 2009

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Rápida digestión

El digestivo y antiflatulento a la vax.
Enzima… de todas las comidas.

Fast digestion

Agency: Maruri Grey Ecuador
Creative Director: Pipo Morano
Art Directors: Cesar Chica, Andrés Noboa and Paco Pincai
Copywriter: Pipo Morano
Photographer: Francisco Santander

Brand name: Stamyl
Generic name/category: antiflatulent
Company: Grupo Farma de Colombia
Country/Market: Ecuador, South America
Indication(s)/use: Gas, flatulence
Target: Consumers (DTC)
Tagline: Rápida digestión – Fast digestion
Medium: Print ad
Size/duration single-page, poster
Publication/Aired: March 2009
Source: Ads of the World

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Zetia helps fight cholesterol differently.

Unlike some statins, Zetia has not been shown to prevent heart disease or heart attacks.
Zetia works in the digestive tract, not the liver, to help block the absorption of cholesterol that comes from food.

For more information, call 1-800-98-Zetia or visit Zetia.com

Brand name: Zetia
Generic name/category: Ezetimibe, Lipid modifying agent
Company: Merck and Schering-Plough
Country/Market: USA, North America
Indication(s)/use: Cholesterol lowering
Target: Consumers (DTC)
Tagline: A different way to help fight cholesterol
Publication: US News And World August 2009

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