Microsite

Consumer microsite with lots of sections. You can view the current TV commercials and print ads and there’s also three main “rooms” to visit: the reaction room, the arousal lab and the supply closet.
It’s all playful and done with humor.

Click here to access the K-Y Intense Micro-site.

Agency: Mother New York & Grow Interactive

Brand name: K-Y Intense Micro-site
Generic name/category: water-soluble personal lubricant
Company: McNeil-PPC / Johnson & Johnson
Country/Market: USA, North America
Indication(s)/use: lubrication
Target: Consumers (DTC)
Tagline: Science can be such a turn on
Medium: Internet commercial
Size/duration: microsite
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

New
Destination: allergy itchy eye relief
Point your browser to ZyrtecProfessional.com to get valuable, money-saving coupons for your patients.

To view the ad, click here

Brand name: Zyrtec
Generic name/category: Cetirizine hydrochloride
Company: McNeil-PPC
Country/Market: USA, North America
Indication(s)/use: itchy eye
Target: Healthcare Professionals (HCP)
Tagline: Destination: allergy itchy eye relief
Medium: Print ad
Size/duration: single-page
Publication/Aired: Drug Topics – August 2009

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Triggers are almost everywhere. Now, so is relief.
Now OTC – All the power of Rx Zyrtec patients love

Click here to view this ad

Brand name: Zyrtec
Generic name/category: Cetirizine hydrochloride
Company: McNeil-PPC
Country/Market: USA, North America
Indication(s)/use: itchy eye
Target: Healthcare Professionals (HCP)
Tagline: Real relief, real easy to get.
Medium: Print ad
Size/duration: single-page
Publication/Aired: Drug Topic – November 2008

To see all of this brand’s ads on AdPharm, click here

The only 24-hour children's allergy medicine in a pre-measured spoon.
Just twist and soon their allergy symptoms will be left in the dust.

New children's Zyrtec perfect measure. A pre-measured spoon of children's Zyrtec to treat your child's indoor and outdoor allergies simply and accurately. So it's great to know they're good to go.

Cetirizine hydrochloride, an antihistamine, is a major metabolite of hydroxyzine, and a racemic selective H1 receptor inverse agonist used in the treatment of allergies, hay fever, angioedema, and urticaria. The structural similarity of cetirizine to hydroxyzine, and its derivation from piperazine, attribute similar adverse reactions and properties to other piperazine derivatives.

Formerly prescription-only in the US and Canada, cetirizine is now available over the counter in both countries as Zyrtec and Reactine respectively. Zyrtec was the top new non-food product of 2008 in the US, generating the sales of $315.9 million. It is also available as a generic. In Australia Zyrtec is available over the counter in pharmacies and in the UK cetirizine can be sold in limited quantities off-the-shelf in any outlet and is often available in supermarkets.

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

More on Wikipedia

Brand name: Children's Zyrtec
Generic name/category: Cetirizine hydrochloride, antihistamine
Company: McNeil Consumer Healthcare, Division of McNEIL-PPC
Country/Market: USA, North America
Indication(s)/use: allergies, hay fever, angioedema, and urticaria
Target: Consumers (DTC)
Tagline: Love the air
Medium: Print ad
Size/duration single-page
Publication/Aired: Better Homes – September 2009

To see all of this brand's ads on AdPharm, click here
1 views
Aug 24, 2009

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The only 24-hour children’s allergy medicine in a pre-measured spoon.
Just twist and soon their allergy symptoms will be left in the dust.

New children’s Zyrtec perfect measure. A pre-measured spoon of children’s Zyrtec to treat your child’s indoor and outdoor allergies simply and accurately. So it’s great to know they’re good to go.

Brand name: Children’s Zyrtec
Generic name/category: Cetirizine hydrochloride, antihistamine
Company: McNeil Consumer Healthcare, Division of McNEIL-PPC
Country/Market: USA, North America
Indication(s)/use: allergies, hay fever, angioedema, and urticaria
Target: Consumers (DTC)
Tagline: Love the air
Medium: Print ad
Size/duration single-page
Publication/Aired: Better Homes – September 2009

To see all of this brand’s ads on AdPharm, click here

The only 24-hour children's allergy medicine in a pre-measured spoon.
Just twist and soon their allergy symptoms will be left in the dust.

New children's Zyrtec perfect measure. A pre-measured spoon of children's Zyrtec to treat your child's indoor and outdoor allergies simply and accurately. So it's great to know they're good to go.

Cetirizine hydrochloride, an antihistamine, is a major metabolite of hydroxyzine, and a racemic selective H1 receptor inverse agonist used in the treatment of allergies, hay fever, angioedema, and urticaria. The structural similarity of cetirizine to hydroxyzine, and its derivation from piperazine, attribute similar adverse reactions and properties to other piperazine derivatives.

Formerly prescription-only in the US and Canada, cetirizine is now available over the counter in both countries as Zyrtec and Reactine respectively. Zyrtec was the top new non-food product of 2008 in the US, generating the sales of $315.9 million. It is also available as a generic. In Australia Zyrtec is available over the counter in pharmacies and in the UK cetirizine can be sold in limited quantities off-the-shelf in any outlet and is often available in supermarkets.

From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

More on Wikipedia

Brand name: Children's Zyrtec
Generic name/category: Cetirizine hydrochloride, antihistamine
Company: McNeil Consumer Healthcare, Division of McNEIL-PPC
Country/Market: USA, North America
Indication(s)/use: allergies, hay fever, angioedema, and urticaria
Target: Consumers (DTC)
Tagline: Love the air
Medium: Print ad
Size/duration single-page
Publication/Aired: Better Homes – September 2009

To see all of this brand's ads on AdPharm, click here
1 views
Aug 24, 2009

Click on image to view this TV comercial

[voice-over] What are you gonna miss when you have an allergy attack? Benadryl is more effective than Claritin in relieving your worst symptoms: runny nose, sneezing and watery eyes and works when you need it most.

Benadryl, you can’t pause life.

New Benadryl kapgels, the same effective relief you trusted with cap seals now in a kapgel.

Click on image to view this TV comercial

[voice-over] Allergies can make them miss-out. Children’s Benadryl effectively relieves your child’s allergy symptoms. Like runny nose, sneezing and itchy eyes. It works when they need it most.

Children’s Benadryl, you can’t pause life.

Print ad

You would have watched your husband build a campfire with his own two hands. Well, his own two hands, 38 matches, a liter of kerosene and your map.

Allergies can be unpredictable. Don’t miss out on the moment.

Benadryl is more effective than Claritin at relieving your worst allergy symptoms. And works when you need it most.

Brand name: Benadryl
Generic name/category: Diphenhydramine hydrochloride, antihistamine, antiemetic, sedative, and hypnotic
Company: McNeil-PPC a division of Johnson & Johnson
Country/Market: USA, North America
Indication(s)/use: cough and cold relief
Target: Consumers (DTC)
Tagline: You can’t [pause] life.
Publication: People Magazine June 1 2009

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