50 states. 1 healing purple pill a day.
The majority of patients with prescription drug coverage for Nexium pay $30 or less per month

Brand name: Nexium
Generic name/category: esomeprazole, Proton pump inhibitors (PPI)
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: prevent the formation of gastric acid
Target: Direct to consumer (DTC)
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Reader's Digest – February 2009

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From Wikipedia:
Esomeprazole is a proton pump inhibitor (brand names Sompraz, Zoleri, Nexium??, Lucen, Esopral; Axagon in Italy, Nexiam in Belgium) developed and marketed by AstraZeneca which is used in the treatment of dyspepsia, peptic ulcer disease (PUD), gastroesophageal reflux disease (GORD/GERD) and Zollinger-Ellison syndrome. Esomeprazole is the S-enantiomer of omeprazole (marketed as Losec/Prilosec), and AstraZeneca claims improved efficacy of this single enantiomer product over the racemic mixture of omeprazole. However, this greater efficacy has been disputed, with some claiming it offers no benefit from its older form.

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Alka-Seltzer web viral campaign with microsite and with a You tube channel featuring the adventures of two dudes (Rhett and Link) traveling across the United States.
Here’s what’s on the site:
- Web episodes of their adventures (YouTube videos)
- City guides of places they’ve visited
- Cool Alka-Seltzer bumper stickers in pdf format for printing
- Engine for inciting friends to visit the site

Visit speedysroadtrip.com

Brand name: Alka-Seltzer
Generic name/category: Aspirin, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: pain and neutralize excess stomach acid
Target: Consumers (DTC)
Tagline: Great American road trip
Medium: Internet commercial / viral marketing
Size/duration: Microsite
Publication/Aired: 2009

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New
Destination: allergy itchy eye relief
Point your browser to ZyrtecProfessional.com to get valuable, money-saving coupons for your patients.

To view the ad, click here

Brand name: Zyrtec
Generic name/category: Cetirizine hydrochloride
Company: McNeil-PPC
Country/Market: USA, North America
Indication(s)/use: itchy eye
Target: Healthcare Professionals (HCP)
Tagline: Destination: allergy itchy eye relief
Medium: Print ad
Size/duration: single-page
Publication/Aired: Drug Topics – August 2009

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Agency: Euro RSCG Madrid

Brand name: Strepsils
Generic name/category: Throat Lozenges
Company: Reckitt Benckiser
Country/Market: Spain, Europe
Indication(s)/use: Sore throat
Target: Consumers (DTC)
Publication: 2009

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First day of school with ADHD.

Forgets lunch on bus. Interrupts teacher. Struggles with homework.

First day of school with Concerta.
Focuses in class. Does well on math quiz. Beams with pride.

Start here. Get there.
Get a free trial offer and more information [link inactive]

Brand name: Concerta
Generic name/category: Methylphenidate
Company: Ortho McNeil Janssen Pharmaceuticals
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder, Postural Orthostatic Tachycardia Syndrome and narcolepsy
Target: Consumers (DTC)
Tagline: Start here. Get there.
Publication: 2009

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