Archive for the ‘lying’ tag
Pamol
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Combigan for patients who need adjunctive IOP lowering…
Nucynta
Synagis
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Cymbalta for Fibromyalgia
Are you paying the price of fibromyalgia pain?
Cymbalta can help.

Brand name: Cymbalta
Generic name/category: Duloxetine, Serotonin-norepinephrine reuptake inhibitors (SNRI), Thiophenes
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Fibromyalgia
Target: Consumers (DTC)
Tagline: Fibromyalgia is painful. Cymbalta can help.
Medium: Print ad
Size/duration: single-page and One third of page
Publication/Aired: More – September 2009
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Vfend – Tick, tick, tick…
For patients with life-threatening fungal infections
There's no time for a second chance

Voriconazole (VFEND, Pfizer) is a triazole antifungal medication that is generally used to treat serious, invasive fungal infections. These are generally seen in patients who are immunocompromised, and include invasive candidiasis, invasive aspergillosis, and certain emerging fungal infections.

Brand name: Vfend
Generic name/category: Voriconazole, Antifungals, Triazoles
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: invasive fungal infections, candidiasis, aspergillosis, and certain emerging fungal infections.
Target: Healthcare Professionals (HCP)
Tagline: When it matters most
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – August 20, 2009
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1 views
Sep 17, 2009
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Lyrica
Fibromyalgia pain is real. And so is treatment with Lyrica
Lyrica is the first treatment indicated in Canada for the management of pain associated with fibromyalgia in adults.

Brand name: Lyrica
Generic name/category: Pregabalin, Anticonvulsant
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Fibromyalgia, pain management
Target: Healthcare Professionals (HCP)
Tagline: Fibromyalgia pain is real. And so is treatment with Lyrica
Medium: Print ad
Size/duration: single-page
Publication/Aired: New England Journal of Medicine (NEJM) – August 27, 2009
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