Archive for the ‘look’ tag

An Olympic celebrity in Vicks NuQuil campaign

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normal_Nyquil-Esquire-January2010

Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.

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Vicks NyQuil

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Oral-B

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Food, it’s no use hiding.

Agency: Publicis
Chief Creative Officer: Hugo Rodrigues
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues and Tony Goes
Art Director: Fabio Onofre
Copywriter: Rodrigo Strozenberg
Art Buyer: Selma Momosse
Illustrator: Gelmi
Photographer: Pedro Dimitrow, Gelmi

Brand name: Oral-B
Generic name/category: Dental floss, dental care
Company: Procter & Gamble
Country/Market: Brazil, South America
Indication(s)/use: Oral hygiene
Target: Consumers (DTC)
Tagline: Food, it’s no use hiding.
Publication: 2009

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