Archive for the ‘look’ tag
An Olympic celebrity in Vicks NuQuil campaign
Even Apolo Ohno gets sick. Vicks incorporated a celebrity in their current “better looking tomorrow” campaign.
Click here to see other executions from this campaign.
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Vicks NyQuil
Oral-B
Food, it’s no use hiding.
Agency: Publicis
Chief Creative Officer: Hugo Rodrigues
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues and Tony Goes
Art Director: Fabio Onofre
Copywriter: Rodrigo Strozenberg
Art Buyer: Selma Momosse
Illustrator: Gelmi
Photographer: Pedro Dimitrow, Gelmi
Brand name: Oral-B
Generic name/category: Dental floss, dental care
Company: Procter & Gamble
Country/Market: Brazil, South America
Indication(s)/use: Oral hygiene
Target: Consumers (DTC)
Tagline: Food, it’s no use hiding.
Publication: 2009
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