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TV commercial

A woman sleeps in the living-room with the dog, in the kid’s short bed, in the bath because she snores.

[voice-over]
Vous avez oublié comme c’est bon de dormir avec votre partenaire?
Ne laissez pas les ronflements s’imiscer entre vous.
Doucenuit Anti-ronflements a une gamme de produits qui agissent toute la nuit pour vous aider.
Doucenuit, vivez enfin vos nuits en pleine harmonie.

[voice-over]
Have you forgotten how good it is to sleep with your partner?
Don’t let snoring come between you.
Doucenuit Anti-snoring has a family of products that can help you all night long.
Doucenuit, live your nights in full harmony.

Brand name: Doucenuit Anti-ronflement
Generic name/category: Family of snoring relief products
Company: Passion for life healthcare
Country/Market: France, Europe
Indication(s)/use: snoring
Target: Consumers (DTC)
Tagline: Doucenuit, vivez enfin vos nuits en pleine harmonie. – Doucenuit, live your nights in full harmony.
Medium: TV commercial
Size/duration: 20 seconds
Publication/Aired: 2009

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Are you paying the price of fibromyalgia pain?
Cymbalta can help.

Brand name: Cymbalta
Generic name/category: Duloxetine, Serotonin-norepinephrine reuptake inhibitors (SNRI), Thiophenes
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Fibromyalgia
Target: Consumers (DTC)
Tagline: Fibromyalgia is painful. Cymbalta can help.
Medium: Print ad
Size/duration: single-page and One third of page
Publication/Aired: More – September 2009

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Safety everyone can rely on

From pediatrics to adults, Cloderm Cream is the Class C topical steroid that demonstrated excellent safety and efficacy in FDA-reviewed clinical studies.

Clocortolone is a topical (for the skin) steroid. It reduces the actions of chemicals in the body that cause inflammation, redness, and swelling.

Clocortolone topical is used to treat the inflammation and itching caused by a number of skin conditions such as allergic reactions, eczema, and psoriasis.

More on Drugs.com

Brand name: Cloderm
Generic name/category: Clocortolone, dermatology, topical steroid
Company: Coria
Country/Market: USA, North America
Indication(s)/use: inflammation and itching caused by a number of skin conditions such as allergic reactions, eczema, and psoriasis
Target: Healthcare Professionals (HCP)
Tagline: Safety everyone can rely on
Medium: Print ad
Size/duration: single-page
Publication/Aired: Dermatology Times – August 2009

“I didn’t realize my high cholesterol put me at risk for plaque buildup in my arteries.”

Are you at risk?

Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Direct-to-Consumer (DTC)
Medium: Print ad
Size/duration: double-page spread
Publication: Prevention – October 2009

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Agency: BBDO Proximity Singapore
Executive Creative Director: Jagdish Ramakrishnan
Copywriter: Sridhar Gopalratnam
Art Directors: Ivan Hady Wibowo, Andrian Pranata
Photographers: Andrian Pranata, Jonathan Tay
Retoucher: Procolor/Cliq

Brand name: Zeiss Lenses
Generic name/category: eye glasses, ophtalmology
Company: Carl Zeiss
Country/Market: Singapore, Asia
Indication(s)/use: Vision correction
Target: Consumers (DTC)
Publication: 2009

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