ATryn is the brand name of the anticoagulant antithrombin manufactured by the Massachusetts-based U.S. company GTC Biotherapeutics. It is made from the milk of goats that have been genetically modified to produce human antithrombin, a plasma protein with anticoagulant properties. Microinjection was used to insert human antithrombin genes into the cell nucleus of their embryos. ATryn is the first medicine produced using genetically engineered animals. GTC states that one genetically modified goat can produce the same amount of antithrombin in a year as 90,000 blood donations. GTC chose goats for the process because they reproduce more rapidly than cattle and produce more protein than rabbits or mice.

More on Wikipedia

Brand name: Atryn
Generic name/category: anticoagulant antithrombin, Anticoagulants, Genetic engineering
Company: Lundbeck
Country/Market: USA, North America
Indication(s)/use: prevention of peri-operative and peri-partum thromboembolic events
Target: Healthcare Professionals (HCP)
Tagline: Make a recombinant connection
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – August 06, 2009
1 views
Sep 17, 2009

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Agency: Grey Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Di Zhang, Andrew Tan, Harimau Yusof, Johnnie Tey

Brand name: Panadol cold & flu
Generic name/category: acetaminophen, Analgesics, Antipyretics
Company: GlaxoSmithKline (GSK)
Country/Market: China, Asia
Indication(s)/use: cold and flu, pain management, fever
Target: Consumers (DTC)
Tagline: Stop the flu
Publication: 2008

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Brand name: Lumigan
Generic name/category: Bimatoprost, ophtalmology
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: Glaucoma, ocular hypertension and intraocular pressure (IOP)
Target: Healthcare Professionals (HCP)
Tagline: One serious drop
Publication: Ophtalmology Times June 2009

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From Tom Stafford of Mind Hacks

Here are links to some old posts about psychology and advertising. About three years ago Tom was writing a lot about this, and here’s a collection of those articles

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