Big news comes in small packages

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Ron Davis, Pharm.D.
Customers have questions?
You’re used to answering just about any question customers come up with.

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Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.

All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.

Click here to visit the site.

Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

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Home page

Twitter page

Oncology on canvas is an Art competition/showcase with cancer as its subject. The goal was to bring cancer patients together in a common goal of expression themselves about the disease. A Twitter page was created to post announcements about the site and competition.

Brand name: Oncology On Canvas
Generic name/category: Corporate Communications
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Oncology
Target: Consumers (DTC)
Tagline: Oncology on Canvas
Medium: Social Media
Size/duration: Microsite
Publication/Aired: 2008

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Are you paying the price of fibromyalgia pain?
Cymbalta can help.

Brand name: Cymbalta
Generic name/category: Duloxetine, Serotonin-norepinephrine reuptake inhibitors (SNRI), Thiophenes
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: Fibromyalgia
Target: Consumers (DTC)
Tagline: Fibromyalgia is painful. Cymbalta can help.
Medium: Print ad
Size/duration: single-page and One third of page
Publication/Aired: More – September 2009

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