Archives Of Family Medicine – November 1992

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0.1% – Send a clear message

Write Alphagan P 0.1% for the ideal formulation of the brand you trust.

Brand name: Alphagan P
Generic name/category: Brimonidine, Imidazolines, Quinoxalines, Alpha-adrenergic agonists
Company: Allergan
Country/Market: USA, North America
Indication(s)/use: Intraocular pressure (IOP)
Target: Healthcare Professionals (HCP)
Tagline: The 0.1 to write
Medium: Print ad
Size/duration: single-page
Publication/Aired: Ophtalmology Times – September 2009

Rise above resistance

Trisenox uses a targeted, multifunctional approach to deliver high rates of remission with minimal chemotherapy-related side effects.

Trisenox (arsenic trioxide), injectable formulation, is indicated for the treatment of induction of remission and consolidation in patients with acute promyelocytic leukemia (APL) who are refractory to, or have relapsed from, retinoid and anthracycline chemotherapy, and whose APL is characterized by the presence of the t(15;17) translocation or PML/RAR-alpha gene expression.

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Brand name: Trisenox
Generic name/category: arsenic trioxide, IARC Group 1 carcinogens, Antineoplastic drugs
Company: Cephalon Oncology
Country/Market: USA, North America
Indication(s)/use: acute promyelocytic leukemia (APL)
Target: Healthcare Professionals (HCP)
Tagline: Rise above resistance
Medium: Print ad
Size/duration: single-page
Publication/Aired: Blood – September 10, 2009
1 views
Sep 17, 2009

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Don???t let ligament damage sideline your child in the future. For more information, visit phoenixchildrens.com/sportsmedicine.

Agency: Santy Integrated
Creative Director: Adam Pierno
Art Director: Juliana Gonzalez
Copywriter: Jamie Dos Santos
Photographer: Brandon Sullivan

Brand name: Phoenix Children???s Hospital Sports Medicine
Generic name/category: Service awareness, specialty medicine
Country/Market: USA, North America
Indication(s)/use: Sports medicine
Target: Consumers (DTC)
Medium: Print ad
Size/duration: single-page, poster
Publication/Aired: August 2009

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3 views
Aug 22, 2009

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Make a life-changing discovery
Discover a two week difference for your patients showing signs and symptoms of wound infection.

Acticoat Antimicrobial barrier dressing
Silcryst

For the local treatment of haemorrhoids
Procto-glyvenol provides rapid relief from unpleasant symptoms connected with haemorrhoids (pain, tingling, pricking, or tightness of skin). Does not affect the central nervous system or heart function.

Procto-Glyvenol: Tribenoside, a synthetic compound belonging to the group of glucofuranosides, and lidocaine, local anaesthetic (contained in both forms of Procto-Glyvenol), bring a rapid relief of unpleasant symptoms connected with haemorrhoids (pain, tingling, pricking, feeling of tight skin) that are usually caused by a secondary inflammation of the anorectal area. A healing effect of Procto-Glyvenol in patients with haemorrhoids is guaranteed due to its specific activity – first, owing to its ability to decrease permeability of walls of the smallest vessels and to increase the vessel wall tension – and second, owing to its local anti-inflammatory effect and owing to its action against various substances which originate in the inflammatory tissue and which take a joint effect in development of inflammation and pain. The lidocaine component helps to relieve pain quickly. As Procto-Glyvenol is aimed to reach a local effect, it is desirable for the absorption of the active substance tribenoside into the body to be as lowest as possible. Approximately 2-20% of tribenoside will be absorbed by the skin from the cream, from one suppository it is 20-27% of the dose. After absorption tribenoside is subjected to an intensive metabolism in the body and the substances created in this way are excreted into urine. Lidokaine is absorbed in a very small amount and does affect neither the central nervous system, nor the heart function. – DocSimon

Agency: Y&R Dubai
Illustrator: Gitten Tom
Executive Creative Director:Shahir Ahmed
Art Director: Dinesh Tharippa
Copywriter: Shahir Ahmed
2009

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