Some see inhibitors as a lifetime of tests, bleeds, and complications.
Novo Nordisk helps them see a lifetime of possibilities.

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Visine dry eye relief

About the marketing effort
On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red.

Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product’s ability to soothe and refresh dry eyes.

Visine is a brand of eye drops produced by Johnson & Johnson. Johnson & Johnson acquired Visine, along with Pfizer’s entire consumer healthcare portfolio, in December 2006.

The active ingredients in the original Visine formulation are potassium chloride and tetrahydrozoline hydrochloride which is a vasoconstrictor, and therefore constricts the eye’s superficial blood vessels to “get the red out”, as claimed in Johnson & Johnson’s advertising.

More on Wikipedia

Agency: JWT Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles

Brand name: Visine
Generic name/category: potassium chloride and tetrahydrozoline hydrochloride, ophtalmology
Company: Johnson & Johnson
Country/Market: Australia, Oceania
Indication(s)/use: Dry Eye
Target: Consumers (DTC)
Tagline: Visine dry eye relief
Medium: commando marketing / guerrilla marketing
Size/duration: Decal, sidewalks
Publication/Aired: September 2009

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Join and Alzheimer's disease research study

The concert study is a clinical research study with the goal of determining whether the investigational drug Dimebon safely improves cognition…

Brand name: Concert
Generic name/category: Disease research study
Company: Pfizer
Country/Market: USA, North America
Indication(s)/use: Alzheimer's Disease (AD)
Target: Consumers (DTC)
Medium: Print ad
Size/duration: single-page
Publication/Aired: Reader's Digest – September 2009
2 views
Aug 28, 2009

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Making every breath count

When it comes to your asthma patients – we don’t take a single breath for granted.
Clenil Modulite offers a smooth transition to CFC-free inhalers.

Brand name: Clenil
Generic name/category: Beclometasone dipropionate MDI CGC-Free
Company: Trinity Chiesi
Country/Market: UK, Europe
Indication(s)/use: Asthma
Target: Healthcare Professionals (HCP)
Tagline: Modulite inspired technology
Publication: 2009

Faible dose. Haute définition.

Il n’y a plus de place pour les compromis avec le Discovery CT750 HD de GE. Le premier tomodensitomètre haute définition au monde…

CT ré-imaginé.

Low dose. High definition.
There is more room for compromise with the Discovery CT750 HD from GE. The first high definition CT scanner in the world … CT re-imagined.

Brand name: Discovery CT750 HD
Generic name/category: Computed tomography (CT) Scan, Medical Imaging
Company: GE Santé
Country/Market: Canada, North America
Indication(s)/use: Medical Imaging and Diagnosis
Target: Healthcare Professionals (HCP) / Trade
Tagline:
L’imagination en action
Imagination in action
Publication: Le Patient vol3 no1 Mars 2009

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