Archive for the ‘leash’ tag
More than Medication – HCP print ad
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Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

To see all of the ads from this campaign, click here

Agency: Zig
Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008
To see all of this brand's ads on AdPharm, click here
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
More than Medication – HCP print ad
![]()
Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

To see all of the ads from this campaign, click here

Agency: Zig
Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008
To see all of this brand's ads on AdPharm, click here
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Pfizer – More than medication
Not all prescriptions come in a package. Some come on a leash.
At Pfizer, we believe to be truly healthy, it takes more than medication. Introducing morethanmedication.ca – a website devoted to the everyday pursuit of health and wellness.

Brand name: morethanmedication.ca
Generic name/category: Corporate Communications
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Health and wellness
Target: Consumers (DTC)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Maclean’s – October 5, 2009
Fenistil ads from Switzerland
Tame your irritation
Agency: Saatchi & Saatchi Switzerland
Creative Director: John Pallant, Roger Kennedy & Jean-François Fournon
Art Director: Julien de Preux
Copywriter: Kevin Pereira, Daniel Lunn
Illustrator: David Lobser
Brand name: FENISTIL gel
Generic name/category: Penciclovir, Antipruritic
Company: Novartis
Country/Market: Switzerland, Europe
Indication(s)/use: herpesvirus infections, itching, dermatitis
Target: Consumers (DTC)
Tagline: Tame your irritation
Publication: April 2009
To see all of this brand’s ads, click here





