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For occasional constipation
MiraLAX laxative sets your patients free

Recommend MiraLAX to liberate your patients from occasional constipation and put them in control of their condition.

Brand name: MiraLAX
Generic name/category: Polyethylene glycol, laxative
Company: Schering-Plough
Country/Market: USA, North America
Indication(s)/use: occasional constipation
Target: Healthcare Professionals (HCP)
Tagline: Restore your patients’ natural rhythm
Medium: Print ad
Size/duration: single-page
Publication/Aired: Contemporary Ob/Gyn – August 2009

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Why put up with constipation?

If you’re looking for an effective over-the-counter solution for occasional constipation, Lax-A-Day provides welcome relief by working with your body.

Brand name: Lax-A-Day
Generic name/category: laxative
Company: PendoPharm, a division of Pharmascience
Country/Market: Canada, North America
Indication(s)/use: constipation
Target: Consumers (DTC)
Medium: Print ad
Size/duration single-page
Publication/Aired: Maclean’s, August 3, 2009

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Fast-working laxative

Agency: Publicis India
Executive Creative Director: Emmanuel Upputuru
Creative Director: Anindya banerjee
Creative Group Head/Art Director: raylin valles
Creative Group Head/Art Director: Jagit Singh
Copywriter: Emmanuel Upputuru

Brand name: Kennel1 Laxative
Generic name/category: Laxative
Company: Kennel1
Country/Market: India, Asia
Indication(s)/use: Constipation
Target: Consumers (DTC)
Tagline: Fast-working laxative
Publication: 2009

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For adults with chronic idiopathic constipation
Predictable relief may help you break free

On the first day of taking Amitiza, the majority of people had a bowel movement.

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Set it free.

Bisacodyl (INN) is a stimulant laxative drug. It is typically prescribed for relief of constipation and for the management of neurogenic bowel dysfunction. Bisacodyl is a diphenylmethane derivative and was first used as a laxative in 1953 due to its similarity to phenolphthalein.

Bisacodyl is sold under the trade names Dulcolax, Fleet, Alophen, Correctol, and Carter’s Little Pills as well as generically. It is usually sold as 5mg tablets, 10mg suppositories, or 5mg pediatric suppositories. It is also available as a 1.25 fluid ounce prepackaged enema containing a 10mg delivered dose of liquid bisacodyl.

More on Wikipedia

Agency: Saatchi&Saatchi
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Nathan Ota
Photographer: Andrea Marzagalli

Brand name: Ducolax
Generic name/category: Bisacodyl
Company: Boehringer Ingelheim Italia S.p.A.
Country/Market: Italy
Indication(s)/use: laxative, constipation and management of neurogenic bowel dysfunction
Target: Consumers (DTC)
Tagline: Set it free
Publication: 2009