HCP print ad 2

HCP print ad 1

With the switch from prescription to OTC, Novartis is launching an extensive marketing effort worth $200 million to both Healthcare professionals and consumers. Medical Marketing and Media has the full story here.

Links:
http://www.prevacid24hr.com

http://www.heartburnactionplan.com

Related articles:
On The Wall Street journal: Novartis Plans $200 Million Ad Blitz for OTC Heartburn Drug

Halifax Health is a health service (clinics and hospitals) mainly located in Florida, USA. This is their new TV ad campaign focusing on the grand opening of their new hospital.

Chest Pain

Knee

Parking

Emergency Department

http://www.halifaxhealth.org

Agency: Adworks, Inc/Washington, DC
Creative Director: Mark Greenspun
Art Director: John McEown
Copywriter: Mark Greenspun
Agency Producer: Kristine Punga
Producer: Robin Sherman
Director: Adam Goldstein
Production Company: RSA Films, LA
Country: USA

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