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Kid coughing?

Give mucus a time-out with great tasting Mucinex Mini-Melts.

When mucus causes your child’s cough and chest congestion, you need Mucinex cough Mini-Melts. Each packet is sprinkled on your child’s tongue and easily swallowed. Mucinex Cough Mini-Melts are a great tasting, kid-friendly way to break up mucus and quiet coughing.

Brand name: Mucinex
Generic name/category: Guaifenesin, Uric acid, Expectorants, cough and cold preparations
Company: Reckitt Benckiser
Country/Market: USA, North America
Indication(s)/use: cough and mucus
Target: Consumers (DTC)
Tagline: Mucinex in. Mucus out.
Medium: Print ad
Size/duration single-page
Publication/Aired: Working Mother – August September 2009

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Bull’s-eye!

Nurofen for children is the only paediatric analgesic that comes with its own syringe, specifically designed so it’s easier to give exactly the right dose, Exactly when it’s needed.

Brand name: Neurofen
Generic name/category: Ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: Fever, mild-to-moderate pain
Target: Healthcare Professionals (HCP)
Tagline: For fast and effective fever relief.
Publication: 2009

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Now there’s a better way to clean out the gunk that builds up in your child’s nose.

Introducing Afrin PureSea Ultra-Gentle Mist for kids. The only nasal rinse made from 100% purified sea water and nothing else. No added chemicals. No drugs. In fact, its gentle enough for kids as young as six months.
Afrin PureSea washes out the germs, dirt and irritants that build up in your child’s nose.
So your child can breathe freely. Discover more benefits at AfrinPureSea.com

Brand name: Afrin PureSea
Generic name/category: purified sea water rinse
Company: Schering-Plough Healthcare
Country/Market: USA, North America
Indication(s)/use: nasal passages rinsing
Target: Consumers (DTC)
Tagline: its gentle enough for kids as young as six months
Publication: Parenting Early Years March 2009

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Pollen, dust, and other allergens were my son’s arch enemies. There’s only so much good a hero can do with a runny nose and itchy, watery eyes. But now he’s freer to save the world where he wants, when he wants. Only after homework, of course.
– Mother of an allergy sufferer turned superhero

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