Heals Faster

Agency: JWT, Dubai
Executive Creative Director: Chafic Haddad
Creative Director: Rani El-Khatib & Husen Baba
Copywriter: Rani Amayri
Art Director: Husen Baba
Photographer: Tareq Dajani

Brand name: Band-Aid
Generic name/category: adhesive bandages
Company: Johnson&Johnson
Country/Market: UAE, Asia
Indication(s)/use: Wound care. cover and protect cuts, scratches, scrapes and blisters
Target: Consumers (DTC)
Tagline: Heals Faster
Publication: 2009

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Why did you become a bariatric surgeon?
So he can walk his daughter down the aisle.

Realize personal banding solution.
Committed to positive patient outcome.

Brand name: Realize
Generic name/category: Gastric band
Company: Ethicon endo-surgery a Johnson&Johnson company
Country/Market: USA, North America
Indication(s)/use: obesity, weight loss
Target: Healthcare Professionals (HCP)
Tagline: Committed to positive patient outcome.
Publication: Bariatric Times January 2009

There are some questions that are such a headache.

Tylenol is a North American brand of drugs for relieving pain, reducing fever, and relieving the symptoms of allergies, cold, cough, and flu. The active ingredient of its original, flagship product, acetaminophen (called “paracetamol” outside North America), is marketed for headaches, fever, muscle and body pain, arthritis, and joint pain. Like the words “acetaminophen” and “paracetamol”, the brand name is derived from the chemical name for the compound, N-acetyl-para-aminophenol (APAP). It is available over the counter without prescription, has few side effects, and reacts with very few medications. – Wikipedia

Agency: Vale Euro RSCG, México DF
Regional Executive Creative Director: Gustavo Reyes
Photographer: Juan Salvarredy
Executive Creative Director: Leopoldo Gardea
Creative Director: Alexis Alvarez, Jorge Evia
Art Director: Federico Galván, Diego Fernández Brun, Alexis Alvarez
Copywriter: Alexis Alvarez, Federico Galván, Diego Fernández Brun
2009

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More precisely matches your patients’ insulin needs.
(not to mention their swim trunks.)

Agency: Anderson DDB Health & Lifestyle
RXClub 2008 Award of Excellence