Archive for the ‘Johnson & Johnson’ tag
Drugmakers using new routes to customers
Germany’s Bayer has made a deal with Nintendo to link its Didget glucometer to the technology giant’s video-gaming platform. This is to encourage children to monitor the blood-glucose levels regularly. Another big pharma company turning to new technology is Johnson & Johnson. They are working with Apple on an iPhone/iPod Touch app that would allow users to upload and share their blood-glucose levels with other diabetics.
These are great new ways of getting customer-retention to their brand as reported on Bloomberg.
Read the whole story here
K-Y Intense Microsite
Microsite
Consumer microsite with lots of sections. You can view the current TV commercials and print ads and there’s also three main “rooms” to visit: the reaction room, the arousal lab and the supply closet.
It’s all playful and done with humor.
Click here to access the K-Y Intense Micro-site.
Agency: Mother New York & Grow Interactive
Brand name: K-Y Intense Micro-site
Generic name/category: water-soluble personal lubricant
Company: McNeil-PPC / Johnson & Johnson
Country/Market: USA, North America
Indication(s)/use: lubrication
Target: Consumers (DTC)
Tagline: Science can be such a turn on
Medium: Internet commercial
Size/duration: microsite
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
Visine’s commando marketing in Australia
Visine dry eye relief
About the marketing effort
On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red.
Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product’s ability to soothe and refresh dry eyes.
Visine is a brand of eye drops produced by Johnson & Johnson. Johnson & Johnson acquired Visine, along with Pfizer’s entire consumer healthcare portfolio, in December 2006.
The active ingredients in the original Visine formulation are potassium chloride and tetrahydrozoline hydrochloride which is a vasoconstrictor, and therefore constricts the eye’s superficial blood vessels to “get the red out”, as claimed in Johnson & Johnson’s advertising.
Agency: JWT Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles
Brand name: Visine
Generic name/category: potassium chloride and tetrahydrozoline hydrochloride, ophtalmology
Company: Johnson & Johnson
Country/Market: Australia, Oceania
Indication(s)/use: Dry Eye
Target: Consumers (DTC)
Tagline: Visine dry eye relief
Medium: commando marketing / guerrilla marketing
Size/duration: Decal, sidewalks
Publication/Aired: September 2009
To see all of this brand’s ads on AdPharm, click here
Nicorette French TV commercial
Two men run to reach their train. One smokes a cigarette before getting in the train, the other goes directly in. Because the first man stopped for a smoke, the train left without him.
Man 1 Une cigarette?
Man 2 Non, j’ai arrêté.
Voice-over
Il faut parfois contrôler rapidement ses envies de cigarette. Seules les microtabs Nicorette fondent rapidement sous la langue pour éliminer rapidement vos envies de fumer, et vous aider à arrêter completement.
Nouveau. Nicorette Microtab citron.
Pour chaque cigarette, il y a une solution Nicorette.
Médicament réservé à l’adulte
Man 1 A cigarette?
Man 2 No, I stopped.
Voice-over
Sometiumes you need rapid control of your cigarette cravings. Only Nicorette microtab melts under your tongue to quickly eliminate your cravings and help you stop smoking completely.
New. Nicorette lemon microtab.
For each cigarette, there is a Nicorette solution.
For adults only
Brand name: Nicorette
Generic name/category: Nicotine replacement therapy
Company: McNeil Santé Grand Public, a Johnson & Johnson Company
Country/Market: France, Europe
Indication(s)/use: Smoking cessation
Target: Consumers (DTC)
Tagline:
Pour chaque cigarette, il y a une solution Nicorette.
For each cigarette, there is a Nicorette solution.
To see all of this brand’s ads on AdPharm, click here
OneTouch
3,6 mmol/L à 100 km/h
Le verra-t-elle avant qu’il ne soit trop tard?
3.6 mmol/L at 100 km per hour. Will she see it before it’s too late?
L’hypoglycémie peut rendre potentiellement dangeureuse une situation ordinaire. Pour vos patients utilisant de l’insuline, c’est alors que l’exactitude est importante…
Hypoglycemia may potentially make ordinary situations dangerous. For patients using insulin, then accuracy is important …
Brand name: OneTouch
Generic name/category: Blood Glucose Meter
Company: Lifescan, a Johnson & Johnson Company
Country/Market: Canada, North America
Indication(s)/use: Diabetes
Target: Healthcare Professionals (HCP)
Tagline: Ça change tout – It changes everything
Publication: Le Médecin Du Québec July 2009
To see all of this brand’s ads on AdPharm, click here
Benadryl can’t [pause] life campaign
Click on image to view this TV comercial
[voice-over] What are you gonna miss when you have an allergy attack? Benadryl is more effective than Claritin in relieving your worst symptoms: runny nose, sneezing and watery eyes and works when you need it most.
Benadryl, you can’t pause life.
New Benadryl kapgels, the same effective relief you trusted with cap seals now in a kapgel.
Click on image to view this TV comercial
[voice-over] Allergies can make them miss-out. Children’s Benadryl effectively relieves your child’s allergy symptoms. Like runny nose, sneezing and itchy eyes. It works when they need it most.
Children’s Benadryl, you can’t pause life.
Print ad
You would have watched your husband build a campfire with his own two hands. Well, his own two hands, 38 matches, a liter of kerosene and your map.
Allergies can be unpredictable. Don’t miss out on the moment.
Benadryl is more effective than Claritin at relieving your worst allergy symptoms. And works when you need it most.
Brand name: Benadryl
Generic name/category: Diphenhydramine hydrochloride, antihistamine, antiemetic, sedative, and hypnotic
Company: McNeil-PPC a division of Johnson & Johnson
Country/Market: USA, North America
Indication(s)/use: cough and cold relief
Target: Consumers (DTC)
Tagline: You can’t [pause] life.
Publication: People Magazine June 1 2009
To see all of this brand’s ads on AdPharm, click here
Benadryl New Zealand
The cough expert.
* Provides effective relief
* A product to suit any cough
* Benadryl for cough & cold
Brand name: Benadryl
Generic name/category: Diphenhydramine hydrochloride, antihistamine, antiemetic, sedative, and hypnotic
Company: McNeil-PPC a division of Johnson & Johnson
Country/Market: New Zealand, Oceania
Indication(s)/use: cough and cold relief
Target: Consumers (DTC)
Tagline: Benadryl. The cough expert.
Publication: New Zealand House And Garden June 2009
To see all of this brand’s ads on AdPharm, click here
