Finally, a real alternative to pesticide lice treatments.
Now you can recommend LiceMD to moms concerned about pesticides.

Brand name: Brand
Generic name/category: Pesticide-free lice and Egg treatment, dermatology
Company: Combe Incorporated
Country/Market: USA, North America
Indication(s)/use: Lice, eggs and nits
Target: Healthcare Professionals (HCP)
Tagline: Goodbye Lice. Goodbye Pesticides.
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Drug Topics – August 2009

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TV commercial

[Voice-over]
Si on devait choisir une pommade pour apaiser les petites irritations et les rougeurs, ce serait Homéoplasmine.
Homéoplasmine est un médicament des laboratoires Boiron, pas avant 30 mois.

[Voice-over]
If we had to chose an ointment to relieve light irritations and redness, it would be Homeoplasmine.
Homeoplasmine is a medicine from Boiron laboratories, not before 30-months of age.

Brand name: Homéoplasmine
Generic name/category: Homeopathic ointment, dermatology, topical
Company: Laboratoires Boiron
Country/Market: France, Europe
Indication(s)/use: dermatitis
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2008

Be hands on.

Moisturizing during and between flare-ups is the #1 advice given by dermatologists.

Brand name: Spectro EczemaCare
Generic name/category: Moisturizing Cream, Dermatology
Company: GlaxoSmithKline (GSK)
Country/Market: Canada, North America
Indication(s)/use: Eczema
Target: Consumers (DTC)
Publication: The Health Journal Spring 2009

Stop the spread!
Fight foot fungus!

Challenge
To highlight Lamisil as the most effective cure for athlete’s foot, yet with a limited media budget.

Solution
In cooperation with InterSport, we placed a series of infected shoes in quarantine cages, complete with hidden speakers playing ‘infection’ sounds, in the sport section of their retail shops. The action successfully targeted people as the pursued their sport hobbies – those activities where the chance of catching athlete’s foot is highest.

Result
The action only began in April and is still running. However all samples and flyers were taken within the first dew days and in-store response has been fantastic.

Terbinafine hydrochloride (Lamisil in Australia, Belgium, Brazil, Canada, France, Germany, Hungary, Mexico, Romania, United Kingdom, and United States, also sold under the name Terbisil) is a synthetic allylamine antifungal. It is highly lipophilic in nature and tends to accumulate in skin, nails, and fatty tissues. As a generic it is sold under the name Zabel in Australia. It is now also available as a generic in the United States.

Terbinafine is mainly effective on the dermatophytes group of fungi.

As a 1% cream or powder it is used for superficial skin infections such as jock itch (Tinea cruris), athlete’s foot (Tinea pedis) and other types of ringworm (Tinea corporis).

More on Wikipedia

Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
Brand name: Lamisil
Generic name/category: Terbinafine hydrochloride
Country/Market: Germany
Indication(s)/use: Dermatology, topical, athlete’s foot
Target: Consumers (DTC)
Tagline: Stop the spread!
Publication: 2009

April 18, 2008, France.
F1 Ace Michael Schumacher falls off his Triumph Motorcycle on the race track at Bresse.

April 14, 1912.
Titanic, proclaimed unsinkable, hit an iceberg due to human error and sank within hours.

2003 Cricket world cup.
One of the safest pair of hands, Jhonty Rhodes drops a sitter against Kenya.

December 23, 1984.
Union Carbide factory, Bhogal. Dangerous, Methyl Isocyanite leaked due to a supervisor’s late reaction, killing thousands.

2008, December 14, Rio de Janeiro, Brazil.
While up on the stage, singing & dancing legend Madonna, slips, and falls on her face.

September 4, 2006.
Steve Irwin, ‘Crocodile Hunter’ killed by a small stingray.

Agency: Mudra Communications
National Creative Director: Bobby Pawar
Creative Directors: Varun Mehta, Mahendra Bheda
Art Director: Amol Dahanukar
Copywriter: Pranav Harihar Sharma
2008

http://www.itchguard.com

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