YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.

click here to visit the site

To see all of the ads from this campaign, click here

Agency: Friday Morning and S+R Medical Communications

Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Microsite

Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.

Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.

Read the rest of this entry »

Here are three new ads from the counterfeit drug awareness campaign from Pfizer in the UK

Print ads

Agency: Langland, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Photographers Agents: Vue
Stylist: Vicky Connor@Shoot People

Brand name: Realdanger.co.uk
Generic name/category: public service and awareness
Company: Pfizer
Country/Market: UK, Europe
Indication(s)/use: public safety
Target: Consumers (DTC)
Tagline: Get real. Get a prescription.
Medium: Print ad / poster
Size/duration: double-page spread
Publication/Aired: November 2009

Ans this is the award-winning TV commercial from earlier in the year from the same campaign.

Click here to see all the campaign elements on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click on image to view ad details and full-size version on AdPharm

Click on image to view ad details and full-size version on AdPharm

To see all of this brand’s ads on AdPharm, click here

TV commercial

[Man speaking on camera]
Redecorating was ruining our lives. Seasonal themes. My wife’s intuitive color palettes… Feng shui…
So I tried Viagra, and my redecorating practically disappeared.

[Super]
Talk to your doctor
Viagra.ca

Agency: Taxi Canada

Brand name: Viagra
Generic name/category: Sildenafil citrate, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Talk to your doctor
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Pink Ribbon Magazine TV commercial

[Voice-over]
Our story begins when our friends are quite small. But they grow up together in no time at all.
They travel through life, having fun side-by-side, enjoying themselves, with nothing to hide.
They share everything. No “ifs” “buts” or “maybes”.
Holidays, lovers and eventually babies. They’re so happy together everyday, we’ like to keep it exactly that way.

[Super]
Support the battle against breast cancer.
Buy Pink Ribbon Magazine.

Agency: Grey, Amsterdam
Copywriter and Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger and Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

Brand name: Pink Ribbon Magazine
Generic name/category: Publication, magazine, disease awareness
Country/Market: The Netherlands, Europe
Indication(s)/use: Breast cancer
Target: Consumers (DTC)
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: September 2009

To see all of this brand’s ads on AdPharm, click here