Story on Ad-ology by marketingforecast.com

Every year, MedGadget publishes the Medical Blog Awards.
And here’s last year’s winners.

HealthNewsReview - Best Medical Weblog of 2009	SCOPE - Best New Medical Weblog
StorytellERdoc - Best Literary Medical Weblog	Life in The Fast Lane - Best Clinical Weblog
ACP Advocacy Blog - Best Health Policies/Ethics Weblog	ScienceRoll - Best Medical Technologies/Informatics
Wheelchair Kamikaze - Best Patient's Blog
Congratulations to all the winners! Full story on MedGadget Link: 2009 Medical Weblog Awards announcement…

Read the rest of this entry »

John Mack wrote a great post that sheds some light on a survey by iguard.org that shows what people/patients think of specific drugs. The editor of Pharma Marketing Blog is quick to remind us that surveys like the one done on iguard.org (or any other internet site for that matter) may be easily misinterpreted.

He makes a great case for physicians who spend a lifetime reading and decyphering clinical studies and treating real patients to have a real understanding of which treatment is adequate for which patient.

Read the story, and the comments on John Mack’s http://pharmamkting.blogspot.com

Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.

All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.

Click here to visit the site.

Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009

visit the site: patientslikeme.com

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.

click here to visit the site

To see all of the ads from this campaign, click here

Agency: Friday Morning and S+R Medical Communications

Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Click here to see the details and full-size version in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.