Microsite

Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.

Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.

Read the rest of this entry »

Fight the bug Microsite and other social media applications
Site with sections for parents, teachers, nurses and kids with a wide variety of information and games for children. There’s also a “Join the battle” section where people can register to receive more information to “declare war on the bug”. The campaign also includes a Youtube channel called “Battle the Bug” and a Facebook page.

Click here to visit the site

To see all of the ads from this campaign, click here

To see all of Kleenex’ ads on AdPharm, click here

In a restaurant setting, a man and a woman are on their first date. They are just finishing their meal.
[Woman] I had a good time.
[Man] Let me get this.
[Woman] Oh thank you.

The man reaches for his wallet and a small square condom-like envelope fall on the table. IN fact, it’s an Alka-Seltzer packaging.
[Woman] What kind of girl do you think I am exactly?

[Voice-over] Having a big night? Alka-Seltzer is the speedy way to relieve indigestion, heartburn and headache.

The woman picks-up the Alka-Seltzer and looks at the man is a sassy way.
[Woman] Desert?

Brand name: Alka-Seltzer
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Speedy relief.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

[Voice-over]
Eventually, every man has a wake-up call when what he did last night catches up with him the next morning.
Alka-Seltzer Wake-Up Call. Proven ingredients for speedy relief of hang-over headache and fatigue.

[Voice-over and Super]
Wake up. Man up.

Brand name: Alka-Seltzer wake-up call
Generic name/category: Aspirin and caffeine, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: headache pain, fatigue and neutralizes excess stomach acid
Target: Consumers (DTC)
Tagline: Wake up. Man up.
Medium: TV commercial / Viral Marketing
Size/duration: 15 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Alka-Seltzer web viral campaign with microsite and with a You tube channel featuring the adventures of two dudes (Rhett and Link) traveling across the United States.
Here’s what’s on the site:
- Web episodes of their adventures (YouTube videos)
- City guides of places they’ve visited
- Cool Alka-Seltzer bumper stickers in pdf format for printing
- Engine for inciting friends to visit the site

Visit speedysroadtrip.com

Brand name: Alka-Seltzer
Generic name/category: Aspirin, Drugs acting on the gastrointestinal system and metabolism
Company: Bayer Healthcare
Country/Market: USA, North America
Indication(s)/use: pain and neutralize excess stomach acid
Target: Consumers (DTC)
Tagline: Great American road trip
Medium: Internet commercial / viral marketing
Size/duration: Microsite
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Microsite

Consumer microsite with lots of sections. You can view the current TV commercials and print ads and there’s also three main “rooms” to visit: the reaction room, the arousal lab and the supply closet.
It’s all playful and done with humor.

Click here to access the K-Y Intense Micro-site.

Agency: Mother New York & Grow Interactive

Brand name: K-Y Intense Micro-site
Generic name/category: water-soluble personal lubricant
Company: McNeil-PPC / Johnson & Johnson
Country/Market: USA, North America
Indication(s)/use: lubrication
Target: Consumers (DTC)
Tagline: Science can be such a turn on
Medium: Internet commercial
Size/duration: microsite
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here

Children at a birthday party talk to a hand-held camera. A birthday cake with lit candles is presented to the birthday girl while everyone sings the “Happy birthday song”. We hear a child scream then all children and we, through the hand-held camera go towards the screaming.

A man is terrifying the children with a big black spider balloon. The children are actually only acting up and playing around with the man.

[Voice-over]Is this what you were expecting, or was it something much worse?
That’s me, I’m Stewart. I was diagnosed with schizophrenia 12 years ago.

People like me who have a diagnosis of mental illness face stigma and discrimination every day. Luckily, I have the support I need from family and friends, to help me get on with my life.

Visit Time-to-change.org.uk and find out how you can help end the stigma.

Brand name: Time to change
Generic name/category: public service, disease awareness
Company: Mind and Rethink
Country/Market: UK, Europe
Indication(s)/use: Psychosis, schizophrenia
Target: Consumers (DTC)
Tagline: Let’s end mental health discrimination
Medium: TV commercial, Internet commercial
Size/duration: 50 seconds
Publication/Aired: 2009

To see all of this brand’s ads on AdPharm, click here