To help you recognize where ads come from, we’ve started including country icons at the top of the posts on our blog indicating the target group for these specific ads (HCP = Healthcare Professional / DTC = Direct-to-consumer / Trade). If you click on an icon, it will bring you to that category in the Gallery. For example, if you click on any of the icons below you will immediately be taken to that specific section.

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Get rid of the snore.

Click here to see the details and full-size versions in the gallery

This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.

Click on image to view ad details and full-size version on AdPharm

For a while now, AdPharm has been gathering pharmaceutical advertising in multiple media forms and in different markets around the World. A little known fact is that we are also gathering self-promo ads from advertising agencies. It’s tough enough to come up with fresh new ideas for your clients every time, it’s even tougher to come up with the next great idea for your own agency, isn’t it?

So that is why we have galleries ads of ad agencies from the US and Canada among others.

Those galleries are nowhere close to having the same amount of items as the drug ad galleries, but we plan on expending it a lot more in the near future.

So come on over and have a look…

Atkins International Associates (AIA) launched a multifaceted life sciences website for marketers communicating to patients across the globe.

Originally posted here:
AIA launches website for global patient offerings

Samobor, 8th July 2009

We live in a time of mass media. The internet and computers of all shapes and sizes could soon replace the written word, television and radio. We pay our bills through internet-banking. We read newspapers on their internet sites. We make new acquaintances through virtual networks. We watch our favorite shows and movies on YouTube. Making business through the internet is becoming something normal in our everyday lives. And that kind of a situation can, with a bit of imagination and creativity, be very useful and profitable.

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Original Post: worldofdtcmarketing.com

Finally ! A pharma company gets it right ! Novartis has launched a website called CML Earth to connect CML patients worldwide to send support, hugs, or just to share stories. This is a great site and this what the Internet is all about..connecting people. I hope this site has a lot of success and that patients and caregivers find this valuable resource for people with CML. I thought the site was excellent and that it connects patients and caregivers worldwide to let them know they are not alone. Read the rest of this entry »