Archive for the ‘interactive’ tag
Missing Pieces – website
Description: This is an unbranded Web site designed to help depression sufferers understand depression and take action. The includes simple, straight-to-the-point information. Upon arriving on the homepage, there’s a function to create adownloadable pdf about depression.
All the information included in the brochure can also be read online. Topics include: about depression, expectations, treatments, communication and an action plan. The site also includes a survey from which users can compare themselves with others who also took it. There’s also a resources section with links and telephone numbers.
Click here to visit the site.
Brand name: Missing Pieces
Generic name/category: disease awareness
Company: Lilly
Country/Market: USA, North America
Indication(s)/use: depression
Target: Consumers (DTC)
Tagline: Missing pieces
Medium: Internet
Size/duration: Microsite
Publication/Aired: 2009
Who is behind Pharmageddon 2012?
YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.
To see all of the ads from this campaign, click here
Agency: Friday Morning and S+R Medical Communications
Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009
To see all of this brand’s ads on AdPharm, click here
Click here to see the details and full-size version in the gallery
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Crestor – TV commercial
Description: A man talks on-screen about the dangers of high cholesterol that may cause plaque buildup. He then invites viewers to visit Arterytour.com to get additional information via their interactive online tour. Arterytour.com is a comprehensive sales-pitch site for Crestor. Whats new about this site is that it uses a form of augmented reality to educate people about high cholesterol and plaque buildup.
Click here to visit the site.
To see all of the ads from this campaign, click here
Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Consumer (DTC)
Medium: TV commercial
Size/duration: 60 seconds
Publication: 2009
To see all Crestor ads, click here
From Wikipedia:
Rosuvastatin is a member of the drug class of statins, used to treat high cholesterol and related conditions, and to prevent cardiovascular disease. Shionogi developed the product and the pharmaceutical company AstraZeneca markets it as Crestor.
Rosuvastatin is approved for the treatment of high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia).
As of 2004, rosuvastatin had been approved in 154 countries and launched in 56. Approval in the United States by the FDA came on August 12, 2003.
Click here to see the details and full-size version of this ad on AdPharm
This ad and thousands more can be seen on the AdPharm gallery, the largest online pharmaceutical advertising gallery.
Crestor – Arterytour.com site
Learn about high cholesterol and plaque buildup. Take an interactive artery tour.
Description: This is a very elaborate site on the risks associated with high cholesterol and plaque buildup. It also is a comprehensive sales-pitch for Crestor. Whats new about this Crestor site is that it uses a form of augmented reality to educate people about high cholesterol and plaque buildup.
Click here to visit the site.
To see all of the ads from this campaign, click here
Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Consumer (DTC)
Medium: Internet
Publication: 2009
To see all Crestor ads, click here
From Wikipedia:
Rosuvastatin is a member of the drug class of statins, used to treat high cholesterol and related conditions, and to prevent cardiovascular disease. Shionogi developed the product and the pharmaceutical company AstraZeneca markets it as Crestor.
Rosuvastatin is approved for the treatment of high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia).
As of 2004, rosuvastatin had been approved in 154 countries and launched in 56. Approval in the United States by the FDA came on August 12, 2003.
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Crestor – Building your life TV commercial
Description: People from different walks of life talk about cholesterol and how much they thought they knew about it and in reality they don’t. A spokesperson then comes in and talks about the risks associated with high cholesterol and its link with plaque buildup using animated visuals…
To see all of the ads from this campaign, click here
Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Consumer (DTC)
Medium: TV commercial
Size/duration: 60 seconds
Publication: 2009
To see all Crestor ads, click here
From Wikipedia:
Rosuvastatin is a member of the drug class of statins, used to treat high cholesterol and related conditions, and to prevent cardiovascular disease. Shionogi developed the product and the pharmaceutical company AstraZeneca markets it as Crestor.
Rosuvastatin is approved for the treatment of high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia).
As of 2004, rosuvastatin had been approved in 154 countries and launched in 56. Approval in the United States by the FDA came on August 12, 2003.
Click here to see the details and full-size version of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Crestor – Building your life TV commercials
Click here to see the details and full-size versions of this ad on AdPharm
AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.
Pharmageddon 2012 – the end of an era for pharmaceutical marketing?
Microsite
Have you heard of Pharmageddon 2012? If you follow the pharmaceutical industry on social media at all, it’s almost impossible not to. It’s on YouTube, Facebook, Flickr. It has it’s own blog on the Wordpress site, it’s listed on Technocrati, there’s an RSS feed and they’re also on Twitter.
Can we talk about an over-saturation of social media here? Maybe… but it’s certainly an interesting way of promoting the use of those new communications channels readily available to everyone.
