To help you recognize where ads come from, we’ve started including country icons at the top of the posts on our blog indicating the target group for these specific ads (HCP = Healthcare Professional / DTC = Direct-to-consumer / Trade). If you click on an icon, it will bring you to that category in the Gallery. For example, if you click on any of the icons below you will immediately be taken to that specific section.

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Did you know you can search for ads by company name, brand or even generic name on AdPharm?

Here’s just a few as an example:

• Company: Pfizer, Merck, Sanofi, Novartis, Aventis, Boiron, Schering…
• Brand name: Lipitor, Avapro, Boniva, Cymbalta, Aspirin, Zyrtec…
• Generic name: sildenafil, insulin, drospirenone, varenicline…

Use the search page or simply type your keywords in the quick search filed that appears on the top right portion on all of the pages on the site. You can also have a look at our Sections page, where ads are categorized using various keyword groupings.

Thousands of pharmaceutical ads can be seen on the AdPharm gallery, the largest keyword-searchable online pharmaceutical advertising gallery.

Looking for pharmaceutical ads with specific visuals?

A big part of what AdPharm was created for is to provide pharmaceutical advertising industry people with the ability to conduct searches using keywords (or tags) on a wide range of print, TV and web advertisements. The sample shown here is just a portion of the “stomach“-related ads you can find in AdPharm’s visual database. We chose the word “stomach” simply for the sake of the demonstration. It goes without saying that you can conduct a search with any other word(s) such as: brain, arm, limb, child, parent, heart, CV system, cells, skin, animal, etc…

In a similar fashion to searching for stock images on the Web, the search results depend on which keywords are used. If it’s a combination of keywords vs. a single keyword, the search results may vary drastically. It all depends on what you are looking for. For example, to get the results shown above, the search words we used were “stomach” and “belly” (as seen on the inset image). We wanted to be sure to have a wide variety of ads, so we used the “OR” condition to get ads that had either one of the two words. Choosing the condition “AND” would have narrowed down the results to ads that had both words in their tags.

We could have checked all the terms in the list (Title, Description, Tags and Brand name) but that would also have given us results that did not necessarily have a stomach or belly in the visual portion of the ad. For instance, an ad for Midol, which is for stomach cramps would not necessarily show a stomach but it would have the word Stomach in its description, as it is part of the indication for that product.

So if you are looking to create a new ad for your pharma brand or your client’s, try a search on AdPharm. There you can find out what’s been already done…

For a while now, AdPharm has been gathering pharmaceutical advertising in multiple media forms and in different markets around the World. A little known fact is that we are also gathering self-promo ads from advertising agencies. It’s tough enough to come up with fresh new ideas for your clients every time, it’s even tougher to come up with the next great idea for your own agency, isn’t it?

So that is why we have galleries ads of ad agencies from the US and Canada among others.

Those galleries are nowhere close to having the same amount of items as the drug ad galleries, but we plan on expending it a lot more in the near future.

So come on over and have a look…

Looking for unbranded pharmaceutical ads? Whether you are a product manager in Big Pharma or a small biotech; an account service, media planner or creative on the agency side, try a search on AdPharm.

AdPharm is this blog’s big brother site. It hosts thousands of pharmaceutical ads from around the World of various categories: Direct-to-consumer (DTC), Healthcare Professionals (HCP) and other health-related trades.

Come on over. Try our visual search by entering a keyword and see what you can find.

Here’s a great post from the folks ar LogoDesignLove about logos using the cross sign…

Click here to read it.

Myinkblog.com lists and links to 10 really cool sans-serif fonts.

Here’s a little bit about this blog, really worth perusing through!

MyInkBlog is the creation of Andrew Houle and is designed to be a resource for web and graphic designers alike. It is my hope that this site equips you with some tools and inspiration to help you get things accomplished. Most of us in this industry are self-taught; and would not have the knowledge we’ve accumulated if it weren’t for many kind and intelligent people who have helped us along the way…