YouTube video, part of the Pharmageddon 2012 self-promotional campaign for communications agencies Friday Morning and S+R communications.

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Agency: Friday Morning and S+R Medical Communications

Brand name: Pharmageddon 2012
Category: Advertising Agency self-promotion
Country/Market: USA, North America
Use: Corporate communications, service
Target: Trade, services
Tagline: Pharmageddon 2012 – Tick. Tock.
Medium: Social marketing
Size/duration: Social Media
Publication/Aired: 2009

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Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

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Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

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Helping your patients take charge of their health
At Pfizer we strive to help healthcare professionals promote healthier choices for their patients.

Morethanmedication.ca

To see all of the ads from this campaign, click here

Agency: Zig

Brand name: More than medication
Generic name/category: Public service, health/lifestyle resource
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: multiple indications, corporate awareness
Target: Healthcare Professionals (HCP)
Tagline: Working together for a healthier world
Medium: Print ad
Size/duration: single-page
Publication/Aired: Doctor's Review – November 2008

To see all of this brand's ads on AdPharm, click here

Click here to see the details and full-size version of this ad on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Click here to see it on AdPharm

AdPharm is the largest online pharmaceutical advertising gallery. It is subscription-based with various subscriptions plans available here.

Donate

The ad appears on two consecutive facing pages of the magazine. The first page shows a cute smiling girl. The second page has the photograph of an old woman. When the reader turns the page, he/she realises that the girls eyes are actually the old woman’s eyes. He/she also sees the message, “Donate” and the logo of the National Association for the Blind (NAB) in the second page. Thus driving home the point in a very simple, endearing and effective manner.

Agency: DDB Mudra, India
Creative Directors: Rajeev Raja and Nilanjan Dasgupta
Art Director: Jeetendra Sangurdekar
Copywriter: Faraz Alam
Illustrator: Jeetendra Sangurdekar
Photographer: Avadhut Hembade

Brand name: National Association for the blind (NAB)
Generic name/category: Public service, fund raiser
Company: National Association for the blind (NAB)
Country/Market: India, Asia
Indication(s)/use: Blindness
Target: Consumers (DTC)
Tagline: Donate.
Medium: Print ad
Size/duration: two consecutive right-hand pages
Publication/Aired: August 2009

Strong bones

Agency: Saatchi & Saatchi Mumbai
Creative Director: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter: Amit S Acharekar
Production Manager: Anand Siva

Brand name: Calcium Sandoz
Generic name/category: Calcium
Company: Novartis
Country/Market: India, Asia
Indication(s)/use: Strengthening bones, osteoporosis
Target: Consumers (DTC)
Tagline: Strong bones
Medium: Print ad
Size/duration: Outdoors
Publication/Aired: 2009
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Aug 11, 2009

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