PostCarden
Here’s a great idea for companies that want to spread the word that they are green while sending best wishes.Combining gift and greeting card, PostCarden is a fun and simple pop-out card that transforms into a mini living garden. There are three different designs to choose from which can be seen here at http://www.postcarden.com/

From Springwise

There is so much talk on the Internet about Social Media, the pharmaceutical industry and how the FDA will “deal” with it that it’s hard to keep up with all of it. Twitter is great to follow it all and as the ePharma Summit is under way, there’s more buzz than ever in the Twitterverse (@ePharma and #ePharma). There’s also the people from the Pixels&Pills blog who are doing a really good job at covering the event by interviewing (with video postings embedded from Vimeo) some of the better known names in the industry.

At the time of writing this post, there already was interviews with Christiane Truelove (Med Ad News), Robert Lucente (Augme Mobile Health), Damon Calazza (GSW), Steve Woodruff (Impactiviti), John Mangano (ComScore), Guy Mastrion (Palio) and Amy Cowan (Google)

Check it out on P&P

Stop the spread!
Fight foot fungus!

Challenge
To highlight Lamisil as the most effective cure for athlete’s foot, yet with a limited media budget.

Solution
In cooperation with InterSport, we placed a series of infected shoes in quarantine cages, complete with hidden speakers playing ‘infection’ sounds, in the sport section of their retail shops. The action successfully targeted people as the pursued their sport hobbies – those activities where the chance of catching athlete’s foot is highest.

Result
The action only began in April and is still running. However all samples and flyers were taken within the first dew days and in-store response has been fantastic.

Terbinafine hydrochloride (Lamisil in Australia, Belgium, Brazil, Canada, France, Germany, Hungary, Mexico, Romania, United Kingdom, and United States, also sold under the name Terbisil) is a synthetic allylamine antifungal. It is highly lipophilic in nature and tends to accumulate in skin, nails, and fatty tissues. As a generic it is sold under the name Zabel in Australia. It is now also available as a generic in the United States.

Terbinafine is mainly effective on the dermatophytes group of fungi.

As a 1% cream or powder it is used for superficial skin infections such as jock itch (Tinea cruris), athlete’s foot (Tinea pedis) and other types of ringworm (Tinea corporis).

More on Wikipedia

Agency: Saatchi & Saatchi, Germany
Chief Creative Director: Burkhart von Scheven
Art Director: Patrick Ackmann
Copywriter: William John
Illustrator/Artist: Jethro Haynes
Brand name: Lamisil
Generic name/category: Terbinafine hydrochloride
Country/Market: Germany
Indication(s)/use: Dermatology, topical, athlete’s foot
Target: Consumers (DTC)
Tagline: Stop the spread!
Publication: 2009

Brief: In Korea, direct-to-consumer advertising of prescription drugs on TV is not allowed. So Pfizer Korea wanted to find fresh ways to reach its prospective customers and raise brand awareness

Solution: In order to raise brand awareness, two types of gift fans were designed. They were printed with images of an old man and an overweight man who are very happy to reclaim their manhood. These fans were mailed out to the urology doctors as promotion gifts.

Agency: Cheil Worldwide, Seoul, Korea
Creative Director / Art Director: Sanghun Yoo
Copywriter / Illustrator: Jeonghun Yoo
Graphic design: Bom communications
2008

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