Archive for the ‘Improving digestion’ tag
Danone in the US, UK and Canada
Similar strategies, same strong branding…
Click on images to view the commercials.
In the U.S. with Jamie Lee Curtis |
|
 |
 |
| 2007 | 2008 |
|
|
|
In the U.K. with the “Activia Challenge” |
|
 |
|
| 2008 | |
|
|
|
In Canada with the dancing belly |
|
 |
 |
| 2008 | 2009 |
More details on individual ads available when viewed on AdPharm
Activia
A delicious way to help naturally regulate the digestive system.
Now available in light, drinks, and with fiver.
Go to activia.com and click on “healthcare professionals” to get your patient referral pad now. Offer available to healthcare professionals only.
Brand name: Activia
Generic name/category: probiotic bacterium Bifidobacterium animalis, health beneficial product, with focus on improved digestion
Company: Dannon
Country/Market: USA, North America
Indication(s)/use: Improving digestion
Target: Healthcare Professionals (HCP)
Tagline: A yogurt that does more than just taste good.
Publication: Contemporary ob/gyn June 2009
To see all of this brand’s ads on AdPharm, click here
