Sniffs out nasal congestion.
Motrin targets your cold & sinus symptoms fast.

-Targets your nasal congestion
-Targets your fever
-Targets your sinus pain

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Brand name: Motrin
Generic name/category: Ibuprofen, Non-steroidal anti-inflammatory drugs (NSAID)
Company: McNeil
Country/Market: Canada, North America
Indication(s)/use: Multi-symptom cold medicine
Target: Consumers (DTC)
Tagline: Motrin targets your cold & sinus symptoms fast
Medium: Print ad
Size/duration: Single-page
Publication/Aired: Maclean’s – December 14, 2009

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From Wikipedia:
Ibuprofen (INN) is a non-steroidal anti-inflammatory drug (NSAID) originally marketed as Brufen, and since then under various other trademarks (see tradenames section), most notably Nurofen, Advil and Motrin. It is used for relief of symptoms of arthritis, primary dysmenorrhea, fever, and as an analgesic, especially where there is an inflammatory component. Ibuprofen is known to have an antiplatelet effect, though it is relatively mild and short-lived when compared with that of aspirin or other better-known antiplatelet drugs. Ibuprofen is a core medicine in the World Health Organization’s “Essential Drugs List”, which is a list of minimum medical needs for a basic health care system.

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Advil PM

Less time lying awake with aches and pains and more time asleep than Tylenol PM.

The difference is a better night's sleep.

AdvilPM.com

Advil is a brand of ibuprofen, a non-steroidal anti-inflammatory drug (NSAID). Advil is manufactured by Madison, New Jersey based Wyeth and has been on the market since 1984.

Advil PM became available in 2006. It is a combination of 200 mg of ibuprofen, and 38 mg of the sleep aid diphenhydramine.

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From Wikipedia (text available under Creative Commons Attribution/Share-Alike License)

Brand name: Advil PM
Generic name/category: Ibuprofen, diphenhydramine, analgesic, Non-steroidal anti-inflammatory drugs
Company: Wyeth
Country/Market: USA, North America
Indication(s)/use: pain relief
Target: Consumers (DTC)
Tagline: The difference is a better night's sleep
Medium: Print ad
Size/duration: single-page
Publication/Aired: Better Homes and Gardens – August 2009

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Aug 25, 2009

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Advil PM

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When your joints don’t hurt you can move freely.

To relieve the tough pain caused by inflamed joints, one is often enough. Advil.ca

Brand name: Advil
Generic name/category: ibuprofen, a non-steroidal anti-inflammatory drug (NSAID), analgesic
Company: Wyeth Consumer Healthcare
Country/Market: Canada, North America
Indication(s)/use: symptoms of arthritis, primary dysmenorrhea, fever, analgesic, inflammation
Target: Consumers (DTC)
Tagline: Where there’s a will
Medium: Print ad
Size/duration Half double-page spread
Publication/Aired: Maclean’s – August 17 2009

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Voice-over:
Not all painkillers work the same way as Nurofen. It travels swiftly towards the site of pain. Then, a scientifically proven formula works precisely where it’s needed to relieve pain, the intelligent way. For fast, effective relief.Nurofen.

Scientifically proven to target pain right at its source.

Brand name: Nurofen
Generic name/category: ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: pain management
Target: Consumers (DTC)
Tagline: Targeted relief from pain
Publication: 2009

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Bull’s-eye!

Nurofen for children is the only paediatric analgesic that comes with its own syringe, specifically designed so it’s easier to give exactly the right dose, Exactly when it’s needed.

Brand name: Neurofen
Generic name/category: Ibuprofen, analgesic
Company: Reckitt Benckiser
Country/Market: UK, Europe
Indication(s)/use: Fever, mild-to-moderate pain
Target: Healthcare Professionals (HCP)
Tagline: For fast and effective fever relief.
Publication: 2009

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