Page 1
His ADHD symptoms can be disruptive, but there’s a great kid in there.
Now there’s a new way to help him out…
New for the treatment of ADHD

Spread (pages 2 and 3):
Introducing once-daily Intuniv
A new way to reach the kid within
Intuniv demonstrated significant improvement in ADHD symptoms, which can be disruptive.
New for the treatment of ADHD

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Brand name: intuniv
Generic name/category: Guanfacine, Antihypertensive agents, Guanidines, Alpha-adrenergic agonists
Company: Shire
Country/Market: USA, North America
Indication(s)/use: attention-deficit hyperactivity disorder (ADHD)
Target: Healthcare Professionals (HCP)
Tagline: A new way to reach the kid within
Medium: Print ad
Size/duration: Three-page spread
Publication/Aired: Contemporary Pediatrics – November 2009

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TV commercial

[Man speaking on camera]
Redecorating was ruining our lives. Seasonal themes. My wife’s intuitive color palettes… Feng shui…
So I tried Viagra, and my redecorating practically disappeared.

[Super]
Talk to your doctor
Viagra.ca

Agency: Taxi Canada

Brand name: Viagra
Generic name/category: Sildenafil citrate, PDE5 inhibitors, Citrates
Company: Pfizer
Country/Market: Canada, North America
Indication(s)/use: Erectile Dysfunction (ED)
Target: Consumers (DTC)
Tagline: Talk to your doctor
Medium: TV commercial
Size/duration: 15 seconds
Publication/Aired: 2009

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“I didn’t realize my high cholesterol put me at risk for plaque buildup in my arteries.”

Are you at risk?

Brand name: Crestor
Generic name/category: Rosuvastatin, statins
Company: AstraZeneca
Country/Market: USA, North America
Indication(s)/use: high LDL cholesterol (dyslipidemia), total cholesterol (hypercholesterolemia) and/or triglycerides (hypertriglyceridemia)
Target: Direct-to-Consumer (DTC)
Medium: Print ad
Size/duration: double-page spread
Publication: Prevention – October 2009

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Outoa kipua, johon mik?€?€n ei tunnu auttavan?

Polttelua, pistely?€ tai alasel?€st?€ pohkeeseen s?€teilev?€?€ kipua. Joskus pelkk?€ vaatteen hipaisu voi tuntua kivuliaalta. Yhteist?€ n?€ille oudoille kivuntuntemuksille on se, ett?€ yleisesti k?€ytetyist?€ kipul?€?€kkeist?€ ei ole mit?€?€n apua.

Edell?€ kuvatut oireet voivat viitata hermovauriokipuun eli neuropaattiseen kipuun.

Onneksi sit?€ voidaan hoitaa. Kysy l?€?€k?€rilt?€si tai katso lis?€tietoja osoitteessa www.neuropaattinenkipu.fi

Jonkun on oltava ensimm?€inen.

Strange pain, for which nothing seems to help?
Burning, tingling, or pain radiating to lower back. Sometimes touching a simple garment may seem painful. What these strange pains, the usual pain medicines does not seem to be of any help.
Described above symptoms may indicate nerve damage causing pain or neuropathic pain.
Fortunately, it can be treated. Ask your doctor or get more details, visit www.neuropaattinenkipu.fi

Someone has to be the first.

Brand name: Pfizer
Generic name/category: corporate ad, disease awareness
Company: Pfizer
Country/Market: Finland, Europe
Indication(s)/use: neuropathic pain
Target: Consumers (DTC)
Tagline: Jonkun on oltava ensimm?€inen – Someone has to be the first
Medium: Print ad
Size/duration: double-page spread
Publication/Aired: Kauneus And Terveys – December 2006

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Aug 27, 2009

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Campaign for Aptamil follow-on milk that was banned by the ASA for making misleading claims.

[Voice-over]
Breast milk is perfect for your baby. Nothing compares to it.
It strengthens your baby’s natural defenses and reduces the risk of infection. How time flies by.
If you decide to move on from breasting, Aptamil follow on contains Immunofortis to help support some of your baby’s natural defenses.

Aptamil follow on. Helping support your baby.

Agency: Leo Burnett

Brand name: Aptamil
Generic name/category: infant milk
Company: Nutricia
Country/Market: UK, Europe
Indication(s)/use: Food supplement
Target: Consumers (DTC)
Tagline: To help support some of your baby’s natural defences
Medium: TV commercial
Size/duration: 30 seconds
Publication/Aired: 2009
Source: Guardian UK

Voice-over:
Une simple toux, c’est plusieurs milliers de microbes dispersés dans l’air. Pensez à porter un masque pour protéger votre entourage lorsque vous êtes grippé. Contre la bronchiolite, les grippes, les bronchites, il y a des gestes simples pour limiter les risques d’infection.

A single cough, is several thousands of microbes dispersed in the air. Remember to wear a mask to protect your family when you have the flu. Againstbronchiolitis, the flu, bronchitis, there are simple actions to limit the risk of infection.

Generic name/category: Public Service
Company: INPES (Institut national de prévention et d’éducation pour la santé)
Country/Market: France, Europe
Indication(s)/use: flu and bronchitis
Target: Consumers (DTC)
Publication: 2009

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When it comes to your health, knowledge is the best medicine.

Our 20,000 employees are committed to the research and development of new medicines and vaccines and making them available to Canadians. These discoveries help you care for your family and loved ones. But all the discoveries cannot replace a healthy lifestyle. To find out about how our involvement goes beyond our discoveries, visit www.canadapharma.org

Canada’s Research-Based Pharmaceutical Companies. Les compagnies de recherche pharmaceutique du Canada.

Generic name/category: Corporate awareness
Company: R & D Canada
Country/Market: Canada, North America
Indication(s)/use: Healthcare research
Target: Consumers (DTC) / Healthcare Professionals (HCP)
Publication: Canadian Health Summer 2009

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