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Treximet – head off

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“My migraines are so excruciating I just want to take my head off.”

Treximet is superior to the ingredient in Imitrex tablets at relieving migraine pain.

Brand name: Treximet
Generic name/category: sumatriptan and naproxen, triptan, nonsteroidal anti-inflammatory drugs (NSAIDs)
Company: GlaxoSmithKline (GSK)
Country/Market: USA, North America
Indication(s)/use: Migraine
Target: Consumers (DTC)
Tagline: My migraines are so excruciating I just want to take my head off
Medium: Print ad
Size/duration: single-page
Publication/Aired: Woman’s Day – November 2009

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Treximet (formerly known as Trexima) is a medication manufactured by GlaxoSmithKline and POZEN Pharmaceutical Development Company for the treatment of migraines.
It combines sumatriptan (as the succinate), a selective 5-hydroxytryptamine1 (5-HT1) receptor subtype agonist and naproxen sodium, a member of the arylacetic acid group of nonsteroidal anti-inflammatory drugs (NSAIDs), to provide better relief than plain sumatriptan 85 mg, (ie: Imitrex) and anti-inflammatory painkiller, naproxen sodium (the active ingredient in Aleve and Naprosyn) 500 mg, alone would do.

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November 13th, 2009 at 8:55 am

Posted in AdPharm gallery, Advertising, Marketing

Tagged with 1-800, 2009, adanatomical, adult, analogy, Anti-inflammatory, beheaded, blue_background, branded, co-pay, DTC, dtcusa, English, female, GlaxoSmithKline, GSK, hands, head, helplessness, holding, hyperbole, looking_at_camera, metaphor, migraine, nonsteroidal_anti-inflammatory_drugs, North_America, NSAID, Pain, painkiller, pain_management, photo, photo-montage, prescription, print_ad, relieve, remove, rid, single-page, studio_shot, sumatriptan, Treximet_brand, triptan, USA, waist, website, woman

Crestor

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November 6th, 2009 at 7:30 am

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Tagged with 2006, AdPharm gallery, adult, Advertising, analogy, ball, blue_color, branded, Cardiology, cardiovascular, cheerful, coal, crestor_brand, dyslipidemia, English, Europe, Fun, hands, HCP, hcpireland, high, holding, hypercholesterolemia, hypertriglyceridemia, Ireland, ldl_cholesterol, male, man, mature, orange_color, photo, player, print_ad, rosuvastatin, single-page, soccer, stadium, statins, testimonial, throw, total_cholesterol, Triglycerides, vascular

Crestor

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November 6th, 2009 at 7:25 am

Posted in AdPharm gallery, Advertising

Tagged with 2006, AdPharm gallery, adult, Advertising, analogy, ball, blue_color, branded, Cardiology, cardiovascular, cheerful, coal, crestor_brand, dyslipidemia, English, Europe, Fun, hands, HCP, hcpireland, high, holding, hypercholesterolemia, hypertriglyceridemia, Ireland, ldl_cholesterol, looking_at_camera, low_angle, male, man, mature, men, orange_color, photo, player, print_ad, rosuvastatin, single-page, soccer, stadium, statins, testimonial, three, throw, total_cholesterol, Triglycerides, vascular

Restasis HCP print ad

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October 28th, 2009 at 10:57 am

Cymbalta for DPNP

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October 11th, 2009 at 8:28 am

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Tagged with 2009, adult, B&W, black & white, black and white, blue, branded, Cymbalta, Cymbalta brand, diabetic peripheral neuropathic pain, DPNP, Duloxetine, English, expression, female, fibromyalgia, foot, gad, generalised anxiety disorder, green, HCP, hcpusa, holding, leg, Lilly, Major Depressive Disorder, mature, MDD, North America, Pain, photo, prescription, print ad, Serotonin-norepinephrine reuptake inhibitors, single-page, SNRI, thiophenes, USA, website, woman

Nucynta

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October 10th, 2009 at 9:45 am

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Tagged with 2009, acute, analgesia, analgesic, Analgesics, animal, branded, burgundy color, chartsinads, control, English, flower, force, gentle, HCP, hcpusa, holding, hyperbole, king of the jungle, launch ad, lion, looking at camera, lying, metaphor, Moderate, mouth, Mu-opioid agonists, Norepinephrine reuptake inhibitors, North America, NRI, Nucynta brand, Opioids, Pain, pain management, photo, pink color, power, prescription, PriCara, print ad, red color, relief, rose, Severe, sitting, spread, strength, Tapentadol, three-page, USA, website

Xalatan for IOP

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October 10th, 2009 at 8:15 am

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Tagged with 2009, adult, before and after, blue color, branded, elevated, English, eyes, gold color, HCP, hcpusa, holding, image, Intraocular Pressure, IOP, Latanoprost, looking at camera, male, man, mature, North America, ophtalmology, over time, passing, Pfizer, photo, photo-montage, prescription, print ad, Prostaglandins, single-page, smiling, superposition, time, time-lapse, USA, vascular, Xalatan brand, yellow color